American hockey league attendance: A study of fan preferences for fighting, team performance, and promotions

Rodney J. Paul, Andrew P. Weinbach, Daniel Robbins

Research output: Contribution to journalArticle

8 Scopus citations

Abstract

Due to recent deaths of known enforcers in professional hockey, the role of fighting in the sport has come under increased scrutiny. This study examines the role of fighting, along with other factors, as it relates to attendance in the top developmental minor league for the NHL, the American Hockey League (AHL). AHL fans are shown to respond favorably to fighting, with more fans attending games when the home team fights more often. Fans are also shown to respond to the opponent and to a wide range of promotions, which were tabulated from team websites and included in the model.

Original languageEnglish (US)
Pages (from-to)21-38
Number of pages18
JournalInternational Journal of Sport Finance
Volume8
Issue number1
StatePublished - Feb 1 2012
Externally publishedYes

Keywords

  • Attendance
  • Hockey
  • Sports economics
  • Violence

ASJC Scopus subject areas

  • Business and International Management
  • Finance
  • Marketing

Fingerprint Dive into the research topics of 'American hockey league attendance: A study of fan preferences for fighting, team performance, and promotions'. Together they form a unique fingerprint.

  • Cite this