TY - GEN
T1 - Affective quality and cognitive absorption
T2 - 39th Annual Hawaii International Conference on System Sciences, HICSS'06
AU - Zhang, Ping
AU - Li, Na
AU - Sun, Heshan
PY - 2006
Y1 - 2006
N2 - Agarwal and Karahanna (2000) suggested that holistic user experiences with IT contribute to users' evaluation of and reaction to using the technology. They proposed and empirically tested a construct named cognitive absorption that has preceding effects on important user technology acceptance constructs. We propose that an important antecedent of cognitive absorption is perceived affective quality (PAQ) of the target IT. Such perception is a user's impression on the IT itself prior to any other cognitive appraisal and evaluation on the consequences or potential interactions with the IT. Rooted in psychological work on affect and cognition, we develop a theoretical model that depicts the causal relationships among PAQ, cognitive absorption, cognitive beliefs, and IT use intention. A field study was conducted to validate this model. Our results indicate that PAQ is a strong antecedent to cognitive absorption, explaining 39% variances in it, and has direct impacts on cognitive beliefs.
AB - Agarwal and Karahanna (2000) suggested that holistic user experiences with IT contribute to users' evaluation of and reaction to using the technology. They proposed and empirically tested a construct named cognitive absorption that has preceding effects on important user technology acceptance constructs. We propose that an important antecedent of cognitive absorption is perceived affective quality (PAQ) of the target IT. Such perception is a user's impression on the IT itself prior to any other cognitive appraisal and evaluation on the consequences or potential interactions with the IT. Rooted in psychological work on affect and cognition, we develop a theoretical model that depicts the causal relationships among PAQ, cognitive absorption, cognitive beliefs, and IT use intention. A field study was conducted to validate this model. Our results indicate that PAQ is a strong antecedent to cognitive absorption, explaining 39% variances in it, and has direct impacts on cognitive beliefs.
UR - http://www.scopus.com/inward/record.url?scp=33749655613&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=33749655613&partnerID=8YFLogxK
U2 - 10.1109/HICSS.2006.39
DO - 10.1109/HICSS.2006.39
M3 - Conference contribution
AN - SCOPUS:33749655613
SN - 0769525075
SN - 9780769525075
T3 - Proceedings of the Annual Hawaii International Conference on System Sciences
SP - 207a
BT - Proceedings of the 39th Annual Hawaii International Conference on System Sciences, HICSS'06
Y2 - 4 January 2006 through 7 January 2006
ER -