Affective quality and cognitive absorption: Extending technology acceptance research

Ping Zhang, Na Li, Heshan Sun

Research output: Chapter in Book/Report/Conference proceedingConference contribution

63 Scopus citations

Abstract

Agarwal and Karahanna (2000) suggested that holistic user experiences with IT contribute to users' evaluation of and reaction to using the technology. They proposed and empirically tested a construct named cognitive absorption that has preceding effects on important user technology acceptance constructs. We propose that an important antecedent of cognitive absorption is perceived affective quality (PAQ) of the target IT. Such perception is a user's impression on the IT itself prior to any other cognitive appraisal and evaluation on the consequences or potential interactions with the IT. Rooted in psychological work on affect and cognition, we develop a theoretical model that depicts the causal relationships among PAQ, cognitive absorption, cognitive beliefs, and IT use intention. A field study was conducted to validate this model. Our results indicate that PAQ is a strong antecedent to cognitive absorption, explaining 39% variances in it, and has direct impacts on cognitive beliefs.

Original languageEnglish (US)
Title of host publicationProceedings of the 39th Annual Hawaii International Conference on System Sciences, HICSS'06
Pages207a
DOIs
StatePublished - Oct 18 2006
Event39th Annual Hawaii International Conference on System Sciences, HICSS'06 - Kauai, HI, United States
Duration: Jan 4 2006Jan 7 2006

Publication series

NameProceedings of the Annual Hawaii International Conference on System Sciences
Volume8
ISSN (Print)1530-1605

Other

Other39th Annual Hawaii International Conference on System Sciences, HICSS'06
CountryUnited States
CityKauai, HI
Period1/4/061/7/06

ASJC Scopus subject areas

  • Engineering(all)

Cite this

Zhang, P., Li, N., & Sun, H. (2006). Affective quality and cognitive absorption: Extending technology acceptance research. In Proceedings of the 39th Annual Hawaii International Conference on System Sciences, HICSS'06 (pp. 207a). [1579715] (Proceedings of the Annual Hawaii International Conference on System Sciences; Vol. 8). https://doi.org/10.1109/HICSS.2006.39