Activists playing a dual role: Identities, organizational goals, and public relations practices

Hua Jiang, Lan Ni

Research output: Contribution to journalArticlepeer-review

7 Scopus citations

Abstract

This study explores the relationship among identities, goals, and public relations practices of an activist organization through in-depth interviews and document analysis. Findings suggest different levels of the participant organization's identity in communication with its different audiences. In playing its dual role (as a "public" to its target organizations and a "public communicator" to its own publics), the organization acts as an honest representative voice and a credible source of information to both parties, a process that requires a balance position compatible with its mission. Its public relations practices were found to be consistent with the identities it appropriates and the values it respects.

Original languageEnglish (US)
Pages (from-to)288-300
Number of pages13
JournalJournal of Public Affairs
Volume9
Issue number4
DOIs
StatePublished - Nov 2009
Externally publishedYes

ASJC Scopus subject areas

  • Public Administration
  • Political Science and International Relations

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