A Value-based Orientation to New Product Planning

Tridib Mazumdar

Research output: Contribution to journalArticle

24 Scopus citations
Original languageEnglish (US)
Pages (from-to)28-41
Number of pages14
JournalJournal of Consumer Marketing
Volume10
Issue number1
DOIs
StatePublished - Jan 1 1993

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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