A Value-based Orientation to New Product Planning

Tridib Mazumdar

doi:10.1108/07363769310026557

A Value-based Orientation to New Product Planning

Tridib Mazumdar

Whitman School of Management

Research output: Contribution to journal › Article › peer-review

31 Scopus citations

Original language	English (US)
Pages (from-to)	28-41
Number of pages	14
Journal	Journal of Consumer Marketing
Volume	10
Issue number	1
DOIs	https://doi.org/10.1108/07363769310026557
State	Published - Jan 1 1993

ASJC Scopus subject areas

Business and International Management
Marketing

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A Value-based Orientation to New Product Planning

ASJC Scopus subject areas

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