@inproceedings{3639eb14246845e9b8da660b25025e9a,
title = "A two factor theory for website design",
abstract = "This study was designed to verify whether an analogy to Herzberg's hygiene-motivational theory about workplace could be used in the web environment. According to this analogy, the presence of hygiene factors would provide the basic functionality of a website, while their absence would create user dissatisfaction. Motivating factors are those that contribute to user satisfaction. They add additional value and may entice users to keep returning to a website. In Phase I, we identified 44 core features in the web environment that were classified into 12 categories by subjects. In Phase II, a different group of subjects in a pilot study were asked to distinguish between the hygiene and motivational characteristics of these features and categories. The preliminary results show that 4 categories and 14 features were judged to be primarily motivational, while 3 categories and 13 features were perceived to be primarily hygiene in nature. The remaining 5 categories and 17 features were perceived to be both.",
author = "Ping Zhang and Small, {Ruth V.} and {von Dran}, {Gisela M.} and Silvia Barcellos",
note = "Publisher Copyright: {\textcopyright} 2000 IEEE; 33rd Annual Hawaii International Conference on System Sciences, HICSS 2000 ; Conference date: 04-01-2000 Through 07-01-2000",
year = "2000",
language = "English (US)",
series = "Proceedings of the Annual Hawaii International Conference on System Sciences",
publisher = "IEEE Computer Society",
booktitle = "Proceedings of the 33rd Annual Hawaii International Conference on System Sciences, HICSS 2000",
address = "United States",
}