A two factor theory for website design

Ping Zhang, Ruth Small, Gisela M. von Dran, Silvia Barcellos

Research output: Chapter in Book/Report/Conference proceedingConference contribution

10 Scopus citations

Abstract

This study was designed to verify whether an analogy to Herzberg's hygiene-motivational theory about workplace could be used in the web environment. According to this analogy, the presence of hygiene factors would provide the basic functionality of a website, while their absence would create user dissatisfaction. Motivating factors are those that contribute to user satisfaction. They add additional value and may entice users to keep returning to a website. In Phase I, we identified 44 core features in the web environment that were classified into 12 categories by subjects. In Phase II, a different group of subjects in a pilot study were asked to distinguish between the hygiene and motivational characteristics of these features and categories. The preliminary results show that 4 categories and 14 features were judged to be primarily motivational, while 3 categories and 13 features were perceived to be primarily hygiene in nature. The remaining 5 categories and 17 features were perceived to be both.

Original languageEnglish (US)
Title of host publicationProceedings of the 33rd Annual Hawaii International Conference on System Sciences, HICSS 2000
PublisherIEEE Computer Society
ISBN (Electronic)0769504930
StatePublished - 2000
Event33rd Annual Hawaii International Conference on System Sciences, HICSS 2000 - Maui, United States
Duration: Jan 4 2000Jan 7 2000

Publication series

NameProceedings of the Annual Hawaii International Conference on System Sciences
Volume2000-January
ISSN (Print)1530-1605

Conference

Conference33rd Annual Hawaii International Conference on System Sciences, HICSS 2000
CountryUnited States
CityMaui
Period1/4/001/7/00

ASJC Scopus subject areas

  • Engineering(all)

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