TY - GEN
T1 - A two factor theory for website design
AU - Zhang, Ping
AU - Small, Ruth V.
AU - von Dran, Gisela M.
AU - Barcellos, Silvia
N1 - Funding Information:
The authors wish to thank Dr. Michael D'Eredita , and doctoral students Jiangping Chen and Naybell Hernandez in the School of Information Studies at Syracuse University for their assistance in conducting some of the experiments. This study is partially supported by a research grant from the School of Information Studies at Syracuse University.
Publisher Copyright:
© 2000 IEEE
PY - 2000
Y1 - 2000
N2 - This study was designed to verify whether an analogy to Herzberg's hygiene-motivational theory about workplace could be used in the web environment. According to this analogy, the presence of hygiene factors would provide the basic functionality of a website, while their absence would create user dissatisfaction. Motivating factors are those that contribute to user satisfaction. They add additional value and may entice users to keep returning to a website. In Phase I, we identified 44 core features in the web environment that were classified into 12 categories by subjects. In Phase II, a different group of subjects in a pilot study were asked to distinguish between the hygiene and motivational characteristics of these features and categories. The preliminary results show that 4 categories and 14 features were judged to be primarily motivational, while 3 categories and 13 features were perceived to be primarily hygiene in nature. The remaining 5 categories and 17 features were perceived to be both.
AB - This study was designed to verify whether an analogy to Herzberg's hygiene-motivational theory about workplace could be used in the web environment. According to this analogy, the presence of hygiene factors would provide the basic functionality of a website, while their absence would create user dissatisfaction. Motivating factors are those that contribute to user satisfaction. They add additional value and may entice users to keep returning to a website. In Phase I, we identified 44 core features in the web environment that were classified into 12 categories by subjects. In Phase II, a different group of subjects in a pilot study were asked to distinguish between the hygiene and motivational characteristics of these features and categories. The preliminary results show that 4 categories and 14 features were judged to be primarily motivational, while 3 categories and 13 features were perceived to be primarily hygiene in nature. The remaining 5 categories and 17 features were perceived to be both.
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M3 - Conference contribution
AN - SCOPUS:84970938562
T3 - Proceedings of the Annual Hawaii International Conference on System Sciences
BT - Proceedings of the 33rd Annual Hawaii International Conference on System Sciences, HICSS 2000
PB - IEEE Computer Society
T2 - 33rd Annual Hawaii International Conference on System Sciences, HICSS 2000
Y2 - 4 January 2000 through 7 January 2000
ER -