A survey of major approaches for accelerating new product development

Murray R. Millson; S. P. Raj; David Wilemon

doi:10.1016/0737-6782(92)90061-G

A survey of major approaches for accelerating new product development

Murray R. Millson, S. P. Raj, David Wilemon

Whitman School of Management

Research output: Contribution to journal › Article › peer-review

255 Scopus citations

Abstract

Product life-cycles are becoming shorter, leading firms to reduce the time to bring new products to market. Being early can provide a significant competitive advantage, making the acceleration of new product development (NPD) an important area for research and inquiry. Based on their review of a wide range of literatures in business strategy, marketing, new product development, manufacturing and organization management, Murray Millson, S.P. Raj and David Wilemon report a general set of techniques for reducing the developmental cycle time for new products. The article develops a hierarchy of available NPD acceleration approaches and discusses potential benefits, limitations and significant challenges to successful implementation.

Original language	English (US)
Pages (from-to)	53-69
Number of pages	17
Journal	The Journal of Product Innovation Management
Volume	9
Issue number	1
DOIs	https://doi.org/10.1016/0737-6782(92)90061-G
State	Published - Mar 1992

ASJC Scopus subject areas

Strategy and Management
Management of Technology and Innovation

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10.1016/0737-6782(92)90061-G

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A survey of major approaches for accelerating new product development

Abstract

ASJC Scopus subject areas

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