A survey of major approaches for accelerating new product development

Murray R. Millson, S. P. Raj, David Wilemon

Research output: Contribution to journalArticle

226 Scopus citations

Abstract

Product life-cycles are becoming shorter, leading firms to reduce the time to bring new products to market. Being early can provide a significant competitive advantage, making the acceleration of new product development (NPD) an important area for research and inquiry. Based on their review of a wide range of literatures in business strategy, marketing, new product development, manufacturing and organization management, Murray Millson, S.P. Raj and David Wilemon report a general set of techniques for reducing the developmental cycle time for new products. The article develops a hierarchy of available NPD acceleration approaches and discusses potential benefits, limitations and significant challenges to successful implementation.

Original languageEnglish (US)
Pages (from-to)53-69
Number of pages17
JournalThe Journal of Product Innovation Management
Volume9
Issue number1
DOIs
StatePublished - Mar 1992

ASJC Scopus subject areas

  • Strategy and Management
  • Management of Technology and Innovation

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