A research agenda toward assessing perceived affective quality of IT

Na Li, Ping Zhang

Research output: Chapter in Book/Entry/PoemConference contribution


Most IT evaluation and usage studies emphasize cognition or high-order affective reactions that come from more deliberate cognitive processing. A primitive concept, perceived affective quality (PAQ) of IT, has not yet attracted much attention. PAQ refers to an individual's perception of IT's ability to change his/her affective state. IS and psychology literature shows that PAQ has significant impacts on higher-order affect, cognition, and behaviors. Thus understanding the nature and measurement of PAQ is of great importance. However, there is no PAQ instrument specifically designed for IT. This study intends to develop and validate such an instrument based on literature review and surveys. This scale will provide researchers with a useful tool to identify favorable affective quality of IT. It will also help IT managers and designers to provide better products and enhance profits.

Original languageEnglish (US)
Title of host publicationProceedings of the AMCIS '05
Subtitle of host publicationA Conference on a Human Scale
PublisherAmericas Conference on Information Systems
Number of pages4
ISBN (Print)9781604235531
StatePublished - 2005
Event11th Americas Conference on Information Systems, AMCIS 2005 - Omaha, NE, United States
Duration: Aug 11 2005Aug 15 2005

Publication series

NameUnknown Journal


Other11th Americas Conference on Information Systems, AMCIS 2005
Country/TerritoryUnited States
CityOmaha, NE


  • Affect
  • Emotion
  • IT evaluation
  • Perceived affective quality

ASJC Scopus subject areas

  • Computer Science Applications
  • Computer Networks and Communications
  • Information Systems
  • Library and Information Sciences


Dive into the research topics of 'A research agenda toward assessing perceived affective quality of IT'. Together they form a unique fingerprint.

Cite this