A Psychophysiological Study of Processing HIV/AIDS Public Service Announcements: The Effects of Novelty Appeals, Sexual Appeals, Narrative Versus Statistical Evidence, and Viewer’s Sex

Jueman (Mandy) Zhang, Gina Masullo Chen, T. Makana Chock, Yi Wang, Liqiang Ni, Valarie Schweisberger

Research output: Contribution to journal › Article › peer-review

8 Scopus citations

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Psychology

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