| Original language | English (US) |
|---|---|
| Pages (from-to) | 1-18 |
| Journal | Global Sport Business Journal |
| Volume | 5 |
| Issue number | 2 |
| State | Published - 2017 |
A new approach: Measuring athlete brand personality on Twitter
Matthew Blaszka, Patrick Walsh, Galen Clavio, Antonio Williams
Research output: Contribution to journal › Article › peer-review