A cross-cultural framework for protecting user privacy in online social media

Blase Ur, Yang Wang

Research output: Chapter in Book/Report/Conference proceedingConference contribution

21 Scopus citations

Abstract

Social media has become truly global in recent years. We argue that support for users' privacy, however, has not been extended equally to all users from around the world. In this paper, we survey existing literature on cross-cultural privacy issues, giving particular weight to work specific to online social networking sites. We then propose a framework for evaluating the extent to which social networking sites' privacy options are offered and communicated in a manner that supports diverse users from around the world. One aspect of our framework focuses on cultural issues, such as norms regarding the use of pseudonyms or posting of photographs. A second aspect of our framework discusses legal issues in cross-cultural privacy, including data-protection requirements and questions of jurisdiction. The final part of our framework delves into user expectations regarding the data-sharing practices and the communication of privacy information. The framework can enable service providers to identify potential gaps in support for user privacy. It can also help researchers, regulators, or consumer advocates reason systematically about cultural differences related to privacy in social media.

Original languageEnglish (US)
Title of host publicationWWW 2013 Companion - Proceedings of the 22nd International Conference on World Wide Web
Pages755-762
Number of pages8
StatePublished - Dec 1 2013
Event22nd International Conference on World Wide Web, WWW 2013 - Rio de Janeiro, Brazil
Duration: May 13 2013May 17 2013

Publication series

NameWWW 2013 Companion - Proceedings of the 22nd International Conference on World Wide Web

Other

Other22nd International Conference on World Wide Web, WWW 2013
CountryBrazil
CityRio de Janeiro
Period5/13/135/17/13

Keywords

  • Cross-cultural
  • Culture
  • Privacy
  • Social media
  • Social networks

ASJC Scopus subject areas

  • Computer Networks and Communications

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  • Cite this

    Ur, B., & Wang, Y. (2013). A cross-cultural framework for protecting user privacy in online social media. In WWW 2013 Companion - Proceedings of the 22nd International Conference on World Wide Web (pp. 755-762). (WWW 2013 Companion - Proceedings of the 22nd International Conference on World Wide Web).