A conceptual framework for assessing brand equity in professional athletes

Antonio S. Williams, Patrick Walsh, Isabell Rhenwrick

Research output: Contribution to journal › Article › peer-review

Original language	English (US)
Pages (from-to)	77-97
Journal	International Journal of Sport Management
Volume	16
State	Published - 2015

Cite this

@article{c72e10e6ac7041c3a6cb4d4c7babb1da,

title = "A conceptual framework for assessing brand equity in professional athletes",

author = "Williams, {Antonio S.} and Patrick Walsh and Isabell Rhenwrick",

year = "2015",

language = "English (US)",

volume = "16",

pages = "77--97",

journal = "International Journal of Sport Management",

issn = "1546-234X",

}