A conceptual framework for assessing brand equity in professional athletes

Antonio S. Williams, Patrick Walsh, Isabell Rhenwrick

Research output: Contribution to journalArticle

Original languageEnglish (US)
Pages (from-to)77-97
JournalInternational Journal of Sport Management
Volume16
StatePublished - 2015

Cite this

A conceptual framework for assessing brand equity in professional athletes. / Williams, Antonio S.; Walsh, Patrick; Rhenwrick, Isabell.

In: International Journal of Sport Management, Vol. 16, 2015, p. 77-97.

Research output: Contribution to journalArticle

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EP - 97

JO - International Journal of Sport Management

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