| Original language | English (US) |
|---|---|
| Pages (from-to) | 23-30 |
| Number of pages | 7 |
| Journal | Sport Marketing Quarterly |
| Volume | 5 |
| Issue number | 3 |
| State | Published - 1997 |
A Case Study on Sports Property Excellence: National Football League
Research output: Contribution to journal › Article › peer-review