22 A review of current survey sampling methods in marketing research (telephone, mall intercept and panel surveys)

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@article{8c9027a3874b4974bc75563da4f9d77b,

title = "22 A review of current survey sampling methods in marketing research (telephone, mall intercept and panel surveys)",

author = "Raja Velu and Naidu, {G. M.}",

year = "1988",

doi = "10.1016/S0169-7161(88)06024-9",

language = "English (US)",

volume = "6",

pages = "533--554",

journal = "Handbook of Statistics",

issn = "0169-7161",

publisher = "Elsevier",

}

TY - JOUR

T1 - 22 A review of current survey sampling methods in marketing research (telephone, mall intercept and panel surveys)

AU - Velu, Raja

AU - Naidu, G. M.

PY - 1988

Y1 - 1988

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U2 - 10.1016/S0169-7161(88)06024-9

DO - 10.1016/S0169-7161(88)06024-9

M3 - Review article

AN - SCOPUS:70350341228

SN - 0169-7161

VL - 6

SP - 533

EP - 554

JO - Handbook of Statistics

JF - Handbook of Statistics

ER -