22 A review of current survey sampling methods in marketing research (telephone, mall intercept and panel surveys)

Raja Velu, G. M. Naidu

Research output: Contribution to journalReview article

Original languageEnglish (US)
Pages (from-to)533-554
Number of pages22
JournalHandbook of Statistics
Volume6
DOIs
StatePublished - Dec 1 1988
Externally publishedYes

ASJC Scopus subject areas

  • Statistics and Probability
  • Modeling and Simulation
  • Applied Mathematics

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