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Trust in Native Advertising: The Neuroscience Behind the Processing of Branded Content
Egan, Beth
(PI)
Costa, Mark
(CoI)
Hirshfield, Leanne M
(CoI)
S.I. Newhouse School of Public Communications
Project
:
Research project
Overview
Project Details
Status
Finished
Effective start/end date
3/5/18
→
8/31/18
Funding
Nativo
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