Projects per year
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Dive into the research topics where Tamara Makana Chock is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Research output
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Anthropomorphism in CSR Endorsement: A Comparative Study on Humanlike vs. Cartoonlike Virtual Influencers’ Climate Change Messaging
Yang, J., Chuenterawong, P., Lee, H. & Chock, T. M., 2023, In: Journal of Promotion Management. 29, 5, p. 705-734 30 p.Research output: Contribution to journal › Article › peer-review
5 Scopus citations -
Could cutting costs mean changing minds? Effects of local television news work routines on viewer attention, information-processing, and perceptions of story importance
Henderson, K. & Makana Chock, T., May 2023, In: Journalism. 24, 5, p. 999-1014 16 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
Human versus Virtual Influencer: The Effect of Humanness and Interactivity on Persuasive CSR Messaging
Yang, J., Chuenterawong, P., Lee, H., Tian, Y. & Chock, T. M., 2023, In: Journal of Interactive Advertising. 23, 3, p. 275-292 18 p.Research output: Contribution to journal › Article › peer-review
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Why People Became Hostile during the COVID-19 Pandemic: Exploring the Role of Social Media Use, Blame Attribution, and Collective Efficacy
Lee, S. Y., Kim, S. J., Lee, H. & Chock, T. M., 2023, In: Mass Communication and Society. 26, 4, p. 619-645 27 p.Research output: Contribution to journal › Article › peer-review
2 Scopus citations -
Consumer perceptions of online advertising of weight loss products: the role of social norms and perceived deception
Lim, J. S., Chock, T. M. & Golan, G. J., Feb 17 2020, In: Journal of Marketing Communications. 26, 2, p. 145-165 21 p.Research output: Contribution to journal › Article › peer-review
22 Scopus citations
Press and Media
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Losing, social media and a public stage potentially make for a perilous mix
9/20/17
1 Media contribution
Press/Media: Expert Comment
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Police Consider Criminal Charges in Zoo Gorilla Death
5/31/16
1 Media contribution
Press/Media: Expert Comment
Prizes
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Newhouse Endowed Chair of Public Communications (2013-2016)
Chock, Tamara Makana (Recipient), 2013
Prize: Other distinction