• 1477 Citations
  • 13 h-Index
1985 …2014
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Fingerprint Dive into the research topics where Sevilimedu Raj is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 2 Similar Profiles
Marketing Business & Economics
Managers Business & Economics
Brand choice Business & Economics
New product development Business & Economics
Financial services Business & Economics
Reference price Business & Economics
Product management Business & Economics
New products Business & Economics

Research Output 1985 2014

  • 1477 Citations
  • 13 h-Index
  • 19 Article
  • 1 Editorial
5 Citations (Scopus)

The R&D outsourcing decision: Environmental factors and strategic considerations

Pattit, J. M., Raj, S. & Wilemon, D. L., 2014, In : International Journal of Innovation and Technology Management. 11, 2, 1450002.

Research output: Contribution to journalArticle

Outsourcing
Managers
Innovation
Environmental factors
Costs
17 Citations (Scopus)

Pricing of experience products under consumer heterogeneity

Adhikari, A., Basu, A. & Raj, S., Jun 2013, In : International Journal of Hospitality Management. 33, 1, p. 6-18 13 p.

Research output: Contribution to journalArticle

leisure industry
retailing
elasticity
cluster analysis
marketing
9 Citations (Scopus)

An institutional theory investigation of U.S. technology development trends since the mid-19th century

Pattit, J. M., Raj, S. & Wilemon, D., Mar 2012, In : Research Policy. 41, 2, p. 306-318 13 p.

Research output: Contribution to journalArticle

History
Economics
20th century
Technology development
Institutional theory
18 Citations (Scopus)

Bidding Strategies and Consumer Savings in NYOP Auctions

Joo, M., Mazumdar, T. & Raj, S., Mar 2012, In : Journal of Retailing. 88, 1, p. 180-188 9 p.

Research output: Contribution to journalArticle

Bidding strategy
Savings
Bid
Auctions
Hotels
4 Citations (Scopus)

Components of optimal price under logit demand

Basu, A., Mazumdar, T. & Raj, S., Nov 1 2007, In : European Journal of Operational Research. 182, 3, p. 1084-1106 23 p.

Research output: Contribution to journalArticle

Logit
demand
Nonlinear equations
Profitability
value added