• 1516 Citations
  • 13 h-Index
1985 …2020
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Fingerprint Dive into the research topics where Sevilimedu Raj is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 2 Similar Profiles
Marketing Business & Economics
Managers Business & Economics
Brand choice Business & Economics
New product development Business & Economics
Financial services Business & Economics
Reference price Business & Economics
Product management Business & Economics
New products Business & Economics

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Research Output 1985 2020

  • 1516 Citations
  • 13 h-Index
  • 20 Article
  • 1 Editorial

Manufacturer adoption of a unilateral pricing policy in a multi-channel setting to combat customer showrooming

Raj, S. P., Rhee, B. D. & Sivakumar, K., Mar 2020, In : Journal of Business Research. 110, p. 104-118 15 p.

Research output: Contribution to journalArticle

Pricing policy
Analytical model
5 Citations (Scopus)

The R&D outsourcing decision: Environmental factors and strategic considerations

Pattit, J. M., Raj, S. & Wilemon, D. L., 2014, In : International Journal of Innovation and Technology Management. 11, 2, 1450002.

Research output: Contribution to journalArticle

Environmental factors
17 Citations (Scopus)

Pricing of experience products under consumer heterogeneity

Adhikari, A., Basu, A. & Raj, S., Jun 2013, In : International Journal of Hospitality Management. 33, 1, p. 6-18 13 p.

Research output: Contribution to journalArticle

leisure industry
cluster analysis
9 Citations (Scopus)

An institutional theory investigation of U.S. technology development trends since the mid-19th century

Pattit, J. M., Raj, S. & Wilemon, D., Mar 2012, In : Research Policy. 41, 2, p. 306-318 13 p.

Research output: Contribution to journalArticle

20th century
Technology development
Institutional theory
18 Citations (Scopus)

Bidding Strategies and Consumer Savings in NYOP Auctions

Joo, M., Mazumdar, T. & Raj, S., Mar 2012, In : Journal of Retailing. 88, 1, p. 180-188 9 p.

Research output: Contribution to journalArticle

Bidding strategy