• 102 Citations
  • 5 h-Index
19972019
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Research Output 1997 2019

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2018

Change is coming: How sports can embrace, grow with it

Burton, R. & O'Reilly, N., 2018, Sports Business Journal, 49, 13, p. 13 1 p.

Research output: Contribution to specialist publicationArticle

Content may still be king but future is complicated

Burton, R. & O'Reilly, N., 2018, Sports Business Journal, 21, 24, p. 27 1 p.

Research output: Contribution to specialist publicationArticle

1 Citation (Scopus)

Follow up question: Does college basketball's scandal matter?

Burton, R. & O'Reilly, N., 2018, Sports Business Journal, 21, 4, p. 23 1 p.

Research output: Contribution to specialist publicationArticle

Marketers can still find success within context of failure

Burton, R. & O'Reilly, N., 2018, Sports Business Journal, 20, 43, p. 27 1 p.

Research output: Contribution to specialist publicationArticle

Olympic bids shed light on flawed process

Burton, R. & O'Reilly, N., 2018, Sports Business Journal, 21, 29, p. 30 1 p.

Research output: Contribution to specialist publicationArticle

Online courses for NCAA student athletes: Is the end at hand?

Burton, R. & O'Reilly, N., 2018, Sports Business Journal, 21, 33, p. 44 1 p.

Research output: Contribution to specialist publicationArticle

Pyeongchang lessons: Norway, Norway, Norway

Burton, R. & O'Reilly, N., 2018, Sports Business Journal, 21, 16, p. 34 1 p.

Research output: Contribution to specialist publicationArticle

Sporting events as targets: The increasingly scary reality

Burton, R. & O'Reilly, N., 2018, Sports Business Journal, 20, 39, p. 22 1 p.

Research output: Contribution to specialist publicationArticle

The 2018 FIFA World Cup – a true test for the property

Burton, R. & O'Reilly, N., 2018, Sports Business Journal, 21, 8, p. 23 1 p.

Research output: Contribution to specialist publicationArticle

The business of doping: What about the athlete left behind?

Burton, R. & O'Reilly, N., 2018, Sports Business Journal, 21, 20, p. 32 1 p.

Research output: Contribution to specialist publicationArticle

2017

A look Down Under shows special strategy in launching a league

Burton, R. & O'Reilly, N., 2017, Sports Business Journal, 20, 1, p. 34 1 p.

Research output: Contribution to specialist publicationArticle

Diversity in professional football: Looking north to Canada

Burton, R. & O'Reilly, N., 2017, Sports Business Journal, 19, 45, p. 23 1 p.

Research output: Contribution to specialist publicationArticle

Giving college athletes what they really need

Burton, R. & O'Reilly, N., 2017, Sports Business Journal, 20, 34, p. 34 1 p.

Research output: Contribution to specialist publicationArticle

Intriguing situation setting up for Formula One in the U.S.

Burton, R. & O'Reilly, N., 2017, Sports Business Journal, 20, 6, p. 14 1 p.

Research output: Contribution to specialist publicationArticle

Is there any chance for U.S.-based super clubs?

Burton, R. & O'Reilly, N., 2017, Sports Business Journal, 20, 22, p. 26 1 p.

Research output: Contribution to specialist publicationArticle

Memories of and reflections on play

Burton, R., May 4 2017, In : International Journal of Play. 6, 2, p. 232-234 3 p.

Research output: Contribution to journalArticle

Playing futurist: Trends that could be sports biz mainstays

Burton, R. & O'Reilly, N., 2017, Sports Business Journal, 20, 13, p. 15 1 p.

Research output: Contribution to specialist publicationArticle

The esports wave: Get on board and wipe out with naysayers

Burton, R. & O'Reilly, N., 2017, Sports Business Journal, 20, 28, p. 27 1 p.

Research output: Contribution to specialist publicationArticle

The Paralympic Games: A growth stock if ever there was one

Burton, R. & O'Reilly, N., 2017, Sports Business Journal, 19, 40, p. 27 1 p.

Research output: Contribution to specialist publicationArticle

2016

How athlete decisions can lead to a sponsorship revolution

Burton, R. & O'Reilly, N., 2016, Sports Business Journal, 18, 42, p. 27 1 p.

Research output: Contribution to specialist publicationArticle

In a two-national NHL league, why is only one alive in postseason?

Burton, R. & O'Reilly, N., 2016, Sports Business Journal, 19, 8, p. 21 1 p.

Research output: Contribution to specialist publicationArticle

IOC's Rule 40 has potential to be sponsorship game changer

Burton, R. & O'Reilly, N., 2016, Sports Business Journal, 18, 45, p. 23 1 p.

Research output: Contribution to specialist publicationArticle

Reading the tea-leaves: Will expansion transcend borders?

Burton, R. & O'Reilly, N., 2016, Sports Business Journal, 19, 20, p. 21 1 p.

Research output: Contribution to specialist publicationArticle

Rio 2016: Pending doom or standard pre-Games bashing?

Burton, R. & O'Reilly, N., 2016, Sports Business Journal, 18, 51, p. 33 1 p.

Research output: Contribution to specialist publicationArticle

The 'secrets' for success that NCAA athletes need to know

Burton, R. & O'Reilly, N., 2016, Sports Business Journal, 19, 26, p. 29 1 p.

Research output: Contribution to specialist publicationArticle

2015

Are we serious enough about diversity to welcome all?

Burton, R. & O'Reilly, N., 2015, Sports Business Journal, 18, 5, p. 23 1 p.

Research output: Contribution to specialist publicationArticle

Can more sponsors seize the day, and the activation?

Burton, R. & O'Reilly, N., 2015, Sports Business Journal, 18, 25, p. 31 1 p.

Research output: Contribution to specialist publicationArticle

IOC has opportunity to create true international sports network

Burton, R. & O'Reilly, N., 2015, Sports Business Journal, 18, 29, p. 25 1 p.

Research output: Contribution to specialist publicationArticle

Second-tier events, health initiatives will gain foothold in 2015

Burton, R. & O'Reilly, N., 2015, Sports Business Journal, 17, 40, p. 22 1 p.

Research output: Contribution to specialist publicationArticle

Top 10 list of reasons why the NCAA still matters

Burton, R. & O'Reilly, N., 2015, Sports Business Journal, 18, 10, p. 41 1 p.

Research output: Contribution to specialist publicationArticle

2014

Bach's history a signal that his leadership will be proactive

Burton, R. & O'Reilly, N., 2014, Sports Business Journal, 16, 41, p. 25 1 p.

Research output: Contribution to specialist publicationArticle

Benefits of long-term sports partnership worth going ‘all-in’

Burton, R. & O'Reilly, N., 2014, Sports Business Journal, 17, 21, p. 29 1 p.

Research output: Contribution to specialist publicationArticle

CrossFit shows strength to excel among participatory sports

Burton, R. & O'Reilly, N., 2014, Sports Business Journal, 17, 17, p. 21 1 p.

Research output: Contribution to specialist publicationArticle

Ethical Failures in Sport Business: Directions for Research

Burton, R. & Pritchard, M., 2014, In : Sport Marketing Quarterly. 23, 2, p. 86-99 13 p.

Research output: Contribution to journalArticle

How will Olympic sponsors respond to future hose sites?

Burton, R. & O'Reilly, N., 2014, Sports Business Journal, 16, 45, p. 11 1 p.

Research output: Contribution to specialist publicationArticle

Space: The next frontier in sports sponsorship

Burton, R. & O'Reilly, N., 2014, Sports Business Journal, 17, 32, p. 35 1 p.

Research output: Contribution to specialist publicationArticle

The industry could learn something from scholars

Burton, R. & O'Reilly, N., 2014, Sports Business Journal, 17, 26, p. 43 1 p.

Research output: Contribution to specialist publicationArticle

Understanding Baseball Consumption Via In-Home Gaming

Gawrysiak, Joey, Dwyer, Brendan & Burton, R., 2014, In : Journal of Applied Sport Management. 6, 3, p. 76-97 21 p.

Research output: Contribution to journalArticle

2013

Are big numbers masking competition for sponsorship dollars?

Burton, R. & O'Reilly, N., 2013, Sports Business Journal, 16, 7, p. 29 1 p.

Research output: Contribution to specialist publicationArticle

Assessing the impact of the NHL lockout on fans, sponsors

Burton, R. & O'Reilly, N., 2013, Sports Business Journal, 15, 42, p. 25 1 p.

Research output: Contribution to specialist publicationArticle

Calling All Futurists

Burton, R., 2013, SportBusiness International, April, 188, p. 11 1 p.

Research output: Contribution to specialist publicationArticle

Has experience trumped sports in sponsorship market?

Burton, R. & O'Reilly, N., 2013, Sports Business Journal, 16, 10, p. 25 1 p.

Research output: Contribution to specialist publicationArticle

How to bridge the sports research - practitioner divide

Burton, R. & O'Reilly, N., 2013, Sports Business Journal, 15, 38, p. 19 1 p.

Research output: Contribution to specialist publicationArticle

How to spot, benefit from next disruptive innovation in sports

Burton, R. & O'Reilly, N., 2013, Sports Business Journal, 16, 29, p. 25 1 p.

Research output: Contribution to specialist publicationArticle

Stephen Crane, Baseball, and a Red Badge

Burton, R. & Finkel, J., 2013, In : Nine. 21, 1, p. 103-117 14 p.

Research output: Contribution to journalArticle

The Historical Development and Marketing of Fantasy Sports Leagues

Burton, R., Paul, R. & Hall, K., 2013, In : The Journal of Sport. 2, 2, p. 185-215 30 p.

Research output: Contribution to journalArticle

What is your sports property doing to build, keep its fan base?

Burton, R. & O'Reilly, N., 2013, Sports Business Journal, 16, 14, p. 29 1 p.

Research output: Contribution to specialist publicationArticle

2012

An Olympic Line Extension for Basketball

Burton, R., 2012, SportBusiness International, April, 177, p. 15 1 p.

Research output: Contribution to specialist publicationArticle

Beyond London: Building an Olympic fan, sponsor interest

Burton, R. & O'Reilly, N., 2012, Sports Business Journal, 15, 15, p. 21 1 p.

Research output: Contribution to specialist publicationArticle

Deighton balances economic realities with legacy expectations

Burton, R. & O'Reilly, N., 2012, Sports Business Journal, 15, 10, p. 33 1 p.

Research output: Contribution to specialist publicationArticle