• 97 Citations
  • 5 h-Index
19972019
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Research Output 1997 2019

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Chapter
2018

The U.S. Sport Industry

Burton, R., 2018, Sport Business in Leading Economies. Zhang, J. J., Huang, H. & Nauright, J. (eds.). Bingley, U.K.: Emerald Group Publishing Ltd., p. 383-426 43 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2017

Australia: Baseball's Curious Journey

Burton, R., 2017, Baseball Beyond Our Borders: An International Pastime. Gmelch, G. & Nathan, D. (eds.). Lincoln & London: University of Nebraska Press, p. 285-297 12 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2015

The Evolution of Governance in the Australian National Basketball League, 1979-2013

Burton, R. & Macdonald, R. D., 2015, The Sports Business in the Pacific Rim. Lee, Y. H. & Fort, R. (eds.). Switzerland: Springer International Publishing AG, Vol. 10. p. 207-232 25 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2014

Marketing and Destination Branding

Burton, R. & Lettner, M., 2014, The Business of Events Management. Beech, Kaiser & Kaspar (eds.). Harlow, England: Pearson Higher Education, p. 94-112 18 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2013
2 Citations (Scopus)

Investigating Olympic sponsorship: A contemporary review of selected activation and achievement

Burton, R., Jul 23 2013, Managing the Olympics. Palgrave Macmillan, p. 165-181 17 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

sponsorship
activation
Olympics
Sponsorship
Activation

National Olympic Hospitality Houses: Objectives, Variations, and Mini-Cases

Burton, R., O'Reilly, N., Seguin, B., Baka, R. & Abeza, G., 2013, On the Periphery: New Perspectives on the Olympic Movement. Baka & Hess (eds.). Sydney, NSW, Australia: Walla Walla Press, p. 33-40 7 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Recovery marketing strategies: A continual need in the sport industry

Burton, R. & Howard, D., Jan 1 2013, Leveraging Brands in Sport Business. Taylor and Francis, p. 173-185 13 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Industry
Marketing strategy
Marketers
Consumer products
Owners
2012

Stakeholder perceptions of short-term marketing tactics during the Olympics

Burton, R., O'Reilly, N. & Séguin, B., Jan 1 2012, International Handbook on the Economics of Mega Sporting Events. Edward Elgar Publishing Ltd., p. 140-161 22 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Olympics
Marketing
Stakeholders
Tactics
2011

Hospitality: A key sponsorship service in sports marketing

Burton, R., Tripodi, J., Owen, S. & Kahle, L. R., Jan 1 2011, Consumer Behavior Knowledge for Effective Sports and Event Marketing. Taylor and Francis, p. 209-222 14 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Sponsorship
Sport marketing
Hospitality
2004
7 Citations (Scopus)

Teams as brands: A review of the sports licensing concept

Burton, R., Feb 9 2004, Sports Marketing and the Psychology of Marketing Communication. Lawrence Erlbaum Associates, p. 259-269 11 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Licensing

The Oregon Sports Network

Burton, R., 2004, Financing Sport. Howard, D. R. & Crompton, J. L. (eds.). 2 ed. Champaign, IL: Human Kinetics Publishers Inc., p. 398-401 3 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Citations (Scopus)

Understanding ambush marketing: Implications of information processing

Dalakas, V., Madrigal, R. & Burton, R., Feb 9 2004, Sports Marketing and the Psychology of Marketing Communication. Lawrence Erlbaum Associates, p. 293-304 12 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Marketing
Information processing
2003
5 Citations (Scopus)

Marketing through sports entertainment: A functional approach

Jones, S., Bee, C., Burton, R. & Kahle, L. R., Aug 31 2003, The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion. Lawrence Erlbaum Associates, p. 309-322 14 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Entertainment
Marketing

Nike, Inc.

Burton, R., 2003, The Advertising Age Encyclopedia of Advertising. McDonough, J. & Egolf, K. (eds.). New York: Fitzroy Dearborn Publishers

Research output: Chapter in Book/Report/Conference proceedingChapter

Sports Advertising

Burton, R., 2003, The Advertising Age Encyclopedia of Advertising. McDonough, J. & Egolf, K. (eds.). Fitzroy Dearborn Publishers

Research output: Chapter in Book/Report/Conference proceedingChapter

1999

Sports Marketing and the Super Bowl

Burton, R., 1999, The Advertising Business. Jones, J. P. (ed.). Thousand Oaks, California: SAGE Publications Inc., p. 437-452 15 p.

Research output: Chapter in Book/Report/Conference proceedingChapter