• 97 Citations
  • 5 h-Index
19972019
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Fingerprint Dive into the research topics where Rick Burton is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Business & Economics

Sponsorship
Marketing
Olympics
Comparative study
Sport sponsorship
Industry
Sport marketing
Multinationals
Stakeholders
Tactics
Entertainment
Information processing
Hospitality
Activation
Marketing strategy
Licensing
Competency
Sponsor
Marketing function
Marketers
Influencing factors
Decision-making process
Expertise
Decision maker
Performance measurement

Social Sciences

sponsorship
activation