• 109 Citations
  • 5 h-Index
19972020

Research output per year

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Personal profile

Education

Sport Management, MBA, Marquette University

Research Interests

  • Olympics
  • Sports Marketing
  • Professional sports league management
  • sponsorship
  • NCAA
  • Brand management

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Research Output

Start-up success: the story of POINT 3 Basketball CEO Michael Luscher and the future of entrepreneurship

Burton, R., Jan 1 2020, (Accepted/In press) In : Sport in Society.

Research output: Contribution to journalArticle

Using Esports Efficiently to Enhance and Extend Brand Perceptions - A Literature Review

Gawrysiak, J., Burton, R., Jenny, S. & Williams, D., Jan 1 2020, (Accepted/In press) In : Physical Culture and Sport, Studies and Research.

Research output: Contribution to journalArticle

Open Access
  • Forever Orange: The Story of Syracuse University

    Burton, R. & Pitoniak, S., 2019, Syracuse, NY: Syracuse University Press.

    Research output: Book/ReportBook

    Forever Orange: The Story of Syracuse University

    Pitoniak, S. & Burton, R., Sep 2019, Syracuse, NY: Syracuse University Press. 304 p.

    Research output: Book/ReportBook

  • 20 Secrets to Success for NCAA Student-Athletes Who Won't Go Pro

    Burton, R., 2018, Athens: Ohio State University Press. 216 p. (Ohio University Sport Management Series)

    Research output: Book/ReportBook

    Press and Media

    Op-ed: Franchise values always appreciate, but maybe not for much longer

    Rick Burton

    5/21/20

    1 item of Media coverage

    Press/Media: Expert Comment

    Tokyo Olympics unlikely to happen in 2021, virus experts warn

    Rick Burton

    5/1/205/3/20

    8 items of Media coverage

    Press/Media: Expert Comment

    IOC WOULD BE WISE TO CANCEL 2021 SUMMER GAMES

    Rick Burton

    5/1/20

    1 item of Media coverage

    Press/Media: Expert Comment

    Tokyo Olympics unlikely to happen in 2021, coronavirus experts warn

    Rick Burton

    5/1/20

    1 item of Media coverage

    Press/Media: Expert Comment

    'FAN BASES ARE SHIFTING UNDER A DEMOGRAPHIC WAVE OF ESPORTS'

    Rick Burton

    4/24/20

    1 item of Media coverage

    Press/Media: Expert Comment