Rick Burton

Syracuse University, Department of Sport Management

Source: Scopus
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Personal profile

Education

Sport Management, MBA, Marquette University

Research Interests

Olympics
Sports Marketing
Professional sports league management
sponsorship
NCAA
Brand management

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127 Citations
6 h-Index
194 Article
16 Chapter
5 Book

Start-up success: the story of POINT 3 Basketball CEO Michael Luscher and the future of entrepreneurship
Burton, R., Sep 1 2020, In: Sport in Society. 23, 9, p. 1570-1577 8 p.
Research output: Contribution to journal › Article › peer-review

1 Scopus citations
Using Esports Efficiently to Enhance and Extend Brand Perceptions-A Literature Review
Gawrysiak, J., Burton, R., Jenny, S. & Williams, D., Jun 1 2020, In: Physical Culture and Sport, Studies and Research. 86, 1, p. 1-14 14 p.
Research output: Contribution to journal › Article › peer-review

Open Access
2 Scopus citations
Forever Orange: The Story of Syracuse University
Pitoniak, S. & Burton, R., Sep 2019, Syracuse, NY: Syracuse University Press. 304 p.
Research output: Book/Report › Book
Forever Orange: The Story of Syracuse University
Burton, R. & Pitoniak, S., 2019, Syracuse, NY: Syracuse University Press.
Research output: Book/Report › Book
20 Secrets to Success for NCAA Student-Athletes Who Won't Go Pro
Burton, R., 2018, Athens: Ohio State University Press. 216 p. (Ohio University Sport Management Series)
Research output: Book/Report › Book

Naomi Osaka and the Power of Stardom
Rick Burton
6/4/21
6 items of Media coverage
Press/Media: Expert Comment
Utah’s ‘Silicon Slopes’ Shape Dwyane Wade’s NBA Owner Portfolio
Rick Burton
6/4/21
1 item of Media coverage
Press/Media: Expert Comment
Even under a dark cloud of Covid, brands can’t quit the Olympics
Rick Burton
6/2/21
2 items of Media coverage
Press/Media: Expert Comment
Osaka Saga Shows Social Media Not Ready to Replace Traditional Press
Rick Burton
6/2/21
1 item of Media coverage
Press/Media: Expert Comment
NFL CRIMES: FEMALE EXECS MAY HOLD KEY TO REDUCING ARRESTS'
Mary Eileen Graham, Bhavneet Walia & Rick Burton
5/3/21
1 item of Media coverage
Press/Media: Expert Comment