• 98 Citations
  • 5 h-Index
19972019
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Personal profile

Education/Academic qualification

Sport Management, MBA, Marquette University

Research Interests

  • Olympics
  • Sports Marketing
  • Professional sports league management
  • sponsorship
  • NCAA
  • Brand management

Fingerprint Dive into the research topics where Rick Burton is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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sponsorship Social Sciences
activation Social Sciences
Sponsorship Business & Economics
Marketing Business & Economics
Olympics Business & Economics
Comparative study Business & Economics
Sport sponsorship Business & Economics
Industry Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 1997 2019

Forever Orange: The Story of Syracuse University

Pitoniak, S. & Burton, R., Sep 2019, Syracuse, NY: Syracuse University Press. 304 p.

Research output: Book/ReportBook

Forever Orange: The Story of Syracuse University

Burton, R. & Pitoniak, S., 2019, Syracuse, NY: Syracuse University Press.

Research output: Book/ReportBook

20 Secrets to Success for NCAA Student-Athletes Who Won't Go Pro

Burton, R., 2018, Athens: Ohio State University Press. 216 p. (Ohio University Sport Management Series)

Research output: Book/ReportBook

A bid to watch: Race for the 2026 Winter Games

Burton, R. & O'Reilly, N., 2018, Sports Business Journal, 21, 12, p. 44 1 p.

Research output: Contribution to specialist publicationArticle

Change is coming: How sports can embrace, grow with it

Burton, R. & O'Reilly, N., 2018, Sports Business Journal, 49, 13, p. 13 1 p.

Research output: Contribution to specialist publicationArticle

Press and Media

Nike chalks up two big marathon victories

Rick Burton

10/14/19

1 item of Media coverage

Press/Media: Expert Comment

The problem with pre-season basketball

Rick Burton

10/14/19

1 item of Media coverage

Press/Media: Expert Comment

As the N.B.A. Season Approaches, All Eyes Turn to China

Rick Burton

10/13/19

1 item of Media coverage

Press/Media: Expert Comment