Research output per year
Research output per year
Personal profile
Education
Sport Management, MBA, Marquette University
Research Interests
- Olympics
- Sports Marketing
- Professional sports league management
- sponsorship
- NCAA
- Brand management
Fingerprint
Dive into the research topics where Rick Burton is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Network
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Business the NHL Way: Lessons from the Fastest Game on Ice
Burton, R., Oct 16 2022, 1st ed. Toronto : University of Toronto Press. 304 p.Research output: Book/Report › Book
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Business the NHL Way: Lessons from the Fastest Game on Ice
O'Reilly, N. & Burton, R., May 12 2022, University of Toronto Press. 304 p.Research output: Book/Report › Book
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Start-up success: the story of POINT 3 Basketball CEO Michael Luscher and the future of entrepreneurship
Burton, R., Sep 1 2020, In: Sport in Society. 23, 9, p. 1570-1577 8 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
Using Esports Efficiently to Enhance and Extend Brand Perceptions-A Literature Review
Gawrysiak, J., Burton, R., Jenny, S. & Williams, D., Jun 1 2020, In: Physical Culture and Sport, Studies and Research. 86, 1, p. 1-14 14 p.Research output: Contribution to journal › Article › peer-review
Open Access11 Scopus citations -
20 secrets to success for NCAA student-athletes who won't go pro
Burton, R., Hirshman, J., O'Reilly, N., Dolich, A., Lawrence, H. & Shreffler, M. B., Jan 2019, In: Journal of Sport Management. 33, 1, p. 64-65 2 p.Research output: Contribution to journal › Comment/debate › peer-review
Press and Media
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Syracuse University to Launch a New Degree in Esports Communications and Management
Gina Arlene Pauline & Rick Burton
3/10/23
1 item of Media coverage
Press/Media: Expert Comment
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Australian team using 'Kool' approach in cultivating fans
2/27/23
1 item of Media coverage
Press/Media: Expert Comment
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NHL Net Profit: Business Lessons From Gretzky’s Office
12/8/22
4 items of Media coverage
Press/Media: Expert Comment
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Opinion: Wanted: Two billionaires to buy NHL’s Ottawa Senators
11/15/22
1 item of Media coverage
Press/Media: Expert Comment