Patrick Walsh

Syracuse University, Department of Sport Management

55 Citations
3 h-Index

Fingerprint Fingerprint is based on mining the text of the persons scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

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Research Output 2009 2018

55 Citations
3 h-Index
11 Article

The moderating effect of identification on return on investment from sponsor brand integration

A. Jensen, J., Walsh, P. & Cobbs, J. Jan 1 2018 In : International Journal of Sports Marketing and Sponsorship. 19, 1, p. 41-57 17 p.

Research output: Contribution to journal › Article

Moderating effect

Return on investment

Sponsor

Brand awareness

Sports events

1 Citations

To extend or not extend a human brand: An analysis of perceived fit and attitudes toward athlete brand extensions

Walsh, P. & Williams, A. 2017 In : Journal of Sport Management. 31, 1, p. 44-60 17 p.

Research output: Contribution to journal › Article

Athletes

Least-Squares Analysis

Sports

Perceived fit

Brand extensions

2 Citations

Forty years of BIRGing: New perspectives on Cialdini's seminal studies

Jensen, J. A., Turner, B. A., James, J., McEvoy, C., Seifried, C., Delia, E., Christopher Greenwell, T., Ross, S. & Walsh, P. Mar 1 2016 In : Journal of Sport Management. 30, 2, p. 149-161 13 p.

Research output: Contribution to journal › Article

Sports

Football

Publications

Motivation

Consumer Behavior

Examining the use of professional sport teams as a brand extension strategy in Korean professional baseball

Walsh, P., Hwang, H., Lim, C. & Pedersen, P. 2015 In : Sport Marketing Quarterly. 24, p. 214 224 p.

Research output: Contribution to journal › Article

3 Citations

The effects of second screen use on sponsor brand awareness: A dual coding theory perspective

Jensen, J. A., Walsh, P., Cobbs, J. & Turner, B. A. Mar 16 2015 In : Journal of Consumer Marketing. 32, 2, p. 71-84 14 p.

Research output: Contribution to journal › Article

Dual theory

Brand awareness

Patrick Walsh

5/26/15

2 items of media coverage

Press / Media: Expert Comment