• 91 Citations
  • 4 h-Index
20072018
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Fingerprint Dive into the research topics where Patrick Walsh is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 2 Similar Profiles
Brand awareness Business & Economics
Brand association Business & Economics
Brand extensions Business & Economics
Sponsor Business & Economics
Football Business & Economics
Factors Business & Economics
Return on investment Business & Economics
Team identification Business & Economics

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Research Output 2007 2018

  • 91 Citations
  • 4 h-Index
  • 33 Article
  • 1 Other contribution

Factors impacting ticket price paid by consumers on the secondary market for a major sporting event

Popp, N., Shapiro, S., Walsh, P., McEvoy, C., Simmons, J. & Howell, S., 2018, In : Journal of Applied Sport Management. 10, p. 23-33

Research output: Contribution to journalArticle

2 Citations (Scopus)

The moderating effect of identification on return on investment from sponsor brand integration

A. Jensen, J., Walsh, P. & Cobbs, J., Jan 1 2018, In : International Journal of Sports Marketing and Sponsorship. 19, 1, p. 41-57 17 p.

Research output: Contribution to journalArticle

Return on investment
Moderating effect
Sponsor
Brand awareness
Sports events

Why teams rebrand: Uncovering the motives and process of team rebranding initiatives

Walsh, P., Clavio, G., Ross, S. & Blaszka, M., 2018, In : Journal of Applied Sport Management. 10, 4, p. 12-21

Research output: Contribution to journalArticle

A new approach: Measuring athlete brand personality on Twitter

Blaszka, M., Walsh, P., Clavio, G. & Williams, A., 2017, In : Global Sport Business Journal. 5, 2, p. 1-18

Research output: Contribution to journalArticle

Five Tips for Protecting your Trademark

Wolohan, J. T., Kim, J. J. & Walsh, P., Aug 2017, 4 p. Athletic Business.

Research output: Other contribution

Activities 2019 2019

  • 1 Oral presentation

HeatCheck: NBA brand extensions in the NBA2K League.

Patrick Walsh (Speaker), Galen Clavio (Speaker), Matthew Blaszka (Speaker)
Feb 22 2019

Activity: Talk typesOral presentation

Press and Media

How Kyler Murray could benefit from being the NFL Draft centerpiece

Patrick Walsh

4/25/19

1 item of Media coverage

Press/Media: Expert Comment

Company is developing a digital platform

Patrick Walsh

4/7/19

2 items of Media coverage

Press/Media: Expert Comment

Blasdell-based EagleHawk has its eye on $1 million prize

Patrick Walsh

4/5/19

1 item of Media coverage

Press/Media: Expert Comment