Patrick Walsh

Syracuse University, Department of Sport Management

46 Citations
2 h-Index from Scopus

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Football Business & Economics

sport Earth & Environmental Sciences

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Consumer behaviour Business & Economics

Fitness Business & Economics

Athletics Business & Economics

advertisement Social Sciences

contribution Social Sciences

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Research Output 2009 2017

46 Citations
2 h-Index from Scopus
9 Article

To extend or not extend a human brand: An analysis of perceived fit and attitudes toward athlete brand extensions

Walsh, P. & Williams, A. 2017 In : Journal of Sport Management. 31, 1, p. 44-60 17 p.

Research output: Contribution to journal › Article

Athletes

Least-Squares Analysis

Sports

Prestige

Modeling

Forty years of BIRGing: New perspectives on Cialdini's seminal studies

Jensen, J. A., Turner, B. A., James, J., McEvoy, C., Seifried, C., Delia, E., Christopher Greenwell, T., Ross, S. & Walsh, P. Mar 1 2016 In : Journal of Sport Management. 30, 2, p. 149-161 13 p.

Research output: Contribution to journal › Article

Sports

Consumer Behavior

Consumer behaviour

Football

Motivation

The effects of second screen use on sponsor brand awareness: A dual coding theory perspective

Jensen, J. A., Walsh, P., Cobbs, J. & Turner, B. A. Mar 16 2015 In : Journal of Consumer Marketing. 32, 2, p. 71-84 14 p.

Research output: Contribution to journal › Article

Personal computer

Resources

Theoretical framework

1 Citations

Brand Awareness and Attitudes Towards Political Advertisements in Sport Video Games

Walsh, P., Clavio, G., Mullane, S. & Whisenant, W. 2014 In : Public Organization Review. 14, 2, p. 127-138 12 p.

Research output: Contribution to journal › Article

computer game

attitude

playing

Video games

1 Citations

Team brand extension or licensed product? Examining consumer awareness of two distinct brand strategies

Walsh, P., Rhenwrick, I., Williams, A. & Waldburger, A. May 6 2014 In : Sports, Business and Management. 4, 2, p. 96-108 13 p.

Research output: Contribution to journal › Article

Licensing

Product quality

Patrick Walsh

4/5/17

1 item of media coverage

Press / Media: Expert Comment