Research Output per year
Fingerprint Dive into the research topics where Patrick Walsh is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 2 Similar Profiles
Brand awareness
Business & Economics
Brand association
Business & Economics
Brand extensions
Business & Economics
Sponsor
Business & Economics
Football
Business & Economics
Factors
Business & Economics
Return on investment
Business & Economics
Team identification
Business & Economics
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output 2007 2019
Examining the effectiveness of measuring team brand association networks with textual analysis software
Walsh, P. & Clavio, G., 2019, In : International Journal of Sport Management and Marketing. 19, p. 293-312Research output: Contribution to journal › Article
Factors impacting ticket price paid by consumers on the secondary market for a major sporting event
Popp, N., Shapiro, S., Walsh, P., McEvoy, C., Simmons, J. & Howell, S., 2018, In : Journal of Applied Sport Management. 10, p. 23-33Research output: Contribution to journal › Article
2
Citations
(Scopus)
The moderating effect of identification on return on investment from sponsor brand integration
A. Jensen, J., Walsh, P. & Cobbs, J., Jan 1 2018, In : International Journal of Sports Marketing and Sponsorship. 19, 1, p. 41-57 17 p.Research output: Contribution to journal › Article
Return on investment
Moderating effect
Sponsor
Brand awareness
Sports events
Why teams rebrand: Uncovering the motives and process of team rebranding initiatives
Walsh, P., Clavio, G., Ross, S. & Blaszka, M., 2018, In : Journal of Applied Sport Management. 10, 4, p. 12-21Research output: Contribution to journal › Article
A new approach: Measuring athlete brand personality on Twitter
Blaszka, M., Walsh, P., Clavio, G. & Williams, A., 2017, In : Global Sport Business Journal. 5, 2, p. 1-18Research output: Contribution to journal › Article
Activities 2019 2019
- 1 Oral presentation
HeatCheck: NBA brand extensions in the NBA2K League.
Patrick Walsh (Speaker), Galen Clavio (Speaker), Matthew Blaszka (Speaker)Feb 22 2019
Activity: Talk types › Oral presentation
Press and Media
How Kyler Murray could benefit from being the NFL Draft centerpiece
4/25/19
1 item of Media coverage
Press/Media: Expert Comment
OU football: How Kyler Murray could benefit from being the NFL Draft centerpiece
4/25/19
1 item of Media coverage
Press/Media: Expert Comment
OU football: How Kyler Murray could benefit from being the NFL Draft centerpiece
4/25/19
1 item of Media coverage
Press/Media: Expert Comment