Research output per year
Research output per year
Fingerprint
Dive into the research topics where Patrick Walsh is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Network
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Sport Marketing (5th ed.)
Dees, W., Walsh, P., McEvoy, C., McKelvey, S., Mullin, B., Hardy, S. & Sutton, W., 2021, 5th ed. Human Kinetics Publishers Inc.Research output: Book/Report › Book
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The influence of logo change on brand loyalty and the role of attitude toward rebranding and logo evaluation
Williams, A., Son, S., Walsh, P. & Park, J., 2021, In: Sport Marketing Quarterly. 30, 1, p. 69-81Research output: Contribution to journal › Article › peer-review
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Examining the effectiveness of measuring team brand association networks with textual analysis software
Walsh, P. & Clavio, G., 2019, In: International Journal of Sport Management and Marketing. 19, p. 293-312Research output: Contribution to journal › Article › peer-review
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Factors impacting ticket price paid by consumers on the secondary market for a major sporting event
Popp, N., Shapiro, S., Walsh, P., McEvoy, C., Simmons, J. & Howell, S., 2018, In: Journal of Applied Sport Management. 10, p. 23-33Research output: Contribution to journal › Article › peer-review
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The moderating effect of identification on return on investment from sponsor brand integration
A. Jensen, J., Walsh, P. & Cobbs, J., Jan 1 2018, In: International Journal of Sports Marketing and Sponsorship. 19, 1, p. 41-57 17 p.Research output: Contribution to journal › Article › peer-review
10 Scopus citations
Activities
- 1 Oral presentation
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HeatCheck: NBA brand extensions in the NBA2K League.
Patrick Walsh (Speaker), Galen Clavio (Speaker) & Matthew Blaszka (Speaker)
Feb 22 2019Activity: Talk types › Oral presentation
Press and Media
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Here are the top teams in Section V as season nears end
6/2/21
1 item of Media coverage
Press/Media: Expert Comment
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Redskins rebrand faces challenges, time constraints
7/21/20
1 item of Media coverage
Press/Media: Expert Comment
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As Redskins rebrand, warming up to new name might take time
7/20/20
1 item of Media coverage
Press/Media: Expert Comment
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Fifteen Fresh Miami DJ Mixes to Get You Through the Week
7/8/20
1 item of Media coverage
Press/Media: Expert Comment