Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

  • 2 Similar Profiles
Brand awareness Business & Economics
Brand association Business & Economics
Brand extensions Business & Economics
Football Business & Economics
Factors Business & Economics
sport Earth & Environmental Sciences
Team identification Business & Economics
Brand strategy Business & Economics

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Research Output 2009 2017

  • 47 Citations
  • 2 h-Index from Scopus
  • 9 Article
Perceived fit
Brand extensions
Athletes
Least-Squares Analysis
Sports

Forty years of BIRGing: New perspectives on Cialdini's seminal studies

Jensen, J. A., Turner, B. A., James, J., McEvoy, C., Seifried, C., Delia, E., Christopher Greenwell, T., Ross, S. & Walsh, P. Mar 1 2016 In : Journal of Sport Management. 30, 2, p. 149-161 13 p.

Research output: Research - peer-reviewArticle

Sports
Consumer Behavior
Consumer behaviour
Football
Publications

The effects of second screen use on sponsor brand awareness: A dual coding theory perspective

Jensen, J. A., Walsh, P., Cobbs, J. & Turner, B. A. Mar 16 2015 In : Journal of Consumer Marketing. 32, 2, p. 71-84 14 p.

Research output: Research - peer-reviewArticle

Dual theory
Brand awareness
Sponsor
Personal computer
Theoretical framework
1 Citations

Brand Awareness and Attitudes Towards Political Advertisements in Sport Video Games

Walsh, P., Clavio, G., Mullane, S. & Whisenant, W. 2014 In : Public Organization Review. 14, 2, p. 127-138 12 p.

Research output: Research - peer-reviewArticle

Video games
Brand awareness
Brand attitude
computer game
Sports
1 Citations

Team brand extension or licensed product? Examining consumer awareness of two distinct brand strategies

Walsh, P., Rhenwrick, I., Williams, A. & Waldburger, A. May 6 2014 In : Sports, Business and Management. 4, 2, p. 96-108 13 p.

Research output: Research - peer-reviewArticle

Consumer awareness
Brand strategy
Brand extensions
product
Licensing

Press and Media

These are all the Miami events that the cool kids will attend this October

Patrick Walsh

10/2/17

1 item of media coverage

Press / Media: Expert Comment

How to Protect Your Trademarks

Patrick Walsh

8/15/17

1 item of media coverage

Press / Media: Expert Comment

Scoreboard for Friday, May 5

Patrick Walsh

5/5/17

1 item of media coverage

Press / Media: Expert Comment

Thursday's Sports Transactions

Patrick Walsh

5/5/17

1 item of media coverage

Press / Media: Expert Comment

Raiders face branding dilemmas as part of prolonged move to Las Vegas

Patrick Walsh

4/6/17

1 item of media coverage

Press / Media: Expert Comment