Keyphrases
Advertising Types
20%
Artificial Intelligence Systems
20%
Brand Loyalty
20%
Brand Trust
20%
Channel Loyalty
20%
Company Evaluation
20%
Company-cause Fit
20%
Consumer Boycott
40%
Corporate Social Advocacy
20%
Corporate Social Responsibility
60%
Cosmetic Surgery
20%
Cross-media Campaigns
20%
Crypto
20%
Cryptomarkets
20%
Donation Intention
20%
Emotional Engagement
24%
Engagement Strategies
20%
First-person Effect
20%
Global Integration
20%
Indignation
20%
Information Seeking
20%
Intelligence Perception
20%
Issue Ownership
20%
Live Streaming
20%
Local Responsiveness
20%
Mobile TV
20%
Multinational Corporations
40%
Municipal Watershed
20%
Online Firestorms
20%
Over-the-top Platforms
20%
Parasocial Relationships
20%
Perceived Authenticity
20%
Platform Synergy
20%
Political Parody
20%
Protection Program
20%
Public Relations Strategy
20%
Public Service Announcements
20%
Real Me
20%
Repeated Viewing
20%
Social Cause
20%
Social Channel
20%
Social Media Activism
20%
Social Media Engagement
20%
Social TV
20%
Sweatshops
40%
Synergy Effect
20%
US Consumers
20%
Watershed Protection
20%
Wishful Identification
20%
Word-of-mouth Intentions
20%
Psychology
Artificial Intelligence
100%
Blog Post
10%
Blogs
10%
Cell Excitability
20%
Cognitive Process
5%
College Students
20%
Cosmetic Surgery
20%
Deception
20%
Digital Media
13%
Emotion Perception
10%
Emotional Engagement
40%
Exploratory Factor Analysis
10%
Factor Analysis
20%
Hierarchical Regression
23%
Impression Management
20%
Information Processing
20%
Information Seeking
40%
Integrative Model
20%
Intention
40%
Interactivity
20%
LGBTQIA+
20%
Mediation Analysis
37%
Mediation Model
8%
Mixed Methods
6%
Negative Affect
40%
Negative Emotion
20%
Open-Ended Question
5%
Person Perception
45%
Positive Affect
8%
Practitioners
12%
Process Model
20%
Public Engagement
20%
Regression Analysis
16%
Regression Model
6%
Self-Efficacy
20%
Self-Efficacy Theory
6%
Social Cognitive Theory
20%
Social Norms
24%
Social Responsibility
60%
Spillover Effect
80%
Theoretical Proposition
20%
YouTube
40%
Social Sciences
Advertising Effectiveness
6%
Advocacy
30%
Behavior Model
5%
Beverages
5%
Brand Community
20%
Brand Loyalty
20%
Cell Excitability
5%
Cognitive Response
26%
Communication Strategies
22%
Confirmatory Factor Analysis
20%
Corporate Reputation
20%
Corporate Social Responsibility
60%
Corporate Volunteering
60%
Crisis Communication
20%
Developing Countries
6%
Differentiation Strategy
20%
Digital Media
12%
Electronic Word of Mouth
20%
Emotions
15%
Factor Analysis
12%
Government Organization
20%
Impression Management
20%
Information Seeking
20%
International Economic Relations
5%
International Trade
5%
LGBTQIA+
8%
London
5%
Market Position
20%
Media Research
6%
Mediation Analysis
9%
Morality
20%
Multinational Corporation
20%
National Surveys
8%
News Agencies
10%
Nonresponse
10%
Online Survey
12%
Ownership
20%
Panel Data
5%
Person Perception
25%
Psychology
20%
Public Utilities
20%
Self-Efficacy
20%
Social Media
45%
Sports Channel
40%
Structural Equation Modeling
11%
Survey Analysis
5%
Theory Building
5%
TV
40%
University Students
5%
USA
20%
