Research output per year
Research output per year
Personal profile
Research Interests
- parasocial relationships
- Corporate social responsibility
- Crisis communications
- Social media
- AI
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Dive into the research topics where Joon Soo Lim is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Effects of Issue Ownership, Perceived Fit, and Authenticity in Corporate Social Advocacy on Corporate Reputation
Lim, J. S. & Young, C., Nov 2021, In: Public Relations Review. 47, 4, 102071.Research output: Contribution to journal › Article › peer-review
13 Scopus citations -
Mitigating negative spillover effects in a product-harm crisis: strategies for market leaders versus market challengers
Zhang, J. & Lim, J. S., Jan 2021, In: Journal of Brand Management. 28, 1, p. 77-98 22 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
Spillover Effects of Brand Safety Violations in Social Media
Lee, C., Kim, J. & Lim, J. S., 2021, In: Journal of Current Issues and Research in Advertising. 42, 4, p. 354-371 18 p.Research output: Contribution to journal › Article › peer-review
3 Scopus citations -
The impact of message appraisals of Dove's Campaign for Real Beauty on information seeking and electronic word-of-mouth intentions of US female consumers
Lim, J. S. & Zhang, J., Aug 2021, In: Telematics and Informatics. 61, 101594.Research output: Contribution to journal › Article › peer-review
2 Scopus citations -
Consumer perceptions of online advertising of weight loss products: the role of social norms and perceived deception
Lim, J. S., Chock, T. M. & Golan, G. J., Feb 17 2020, In: Journal of Marketing Communications. 26, 2, p. 145-165 21 p.Research output: Contribution to journal › Article › peer-review
10 Scopus citations
Press and Media
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NEWHOUSE PROFESSORS INVESTIGATE THE EFFECTS OF ARTIFICIAL INTELLIGENCE ON NEWS AUDIENCES
Stephen Masiclat, Regina Luttrell, Joon Soo Lim & Dennis Kinsey
7/11/18
1 item of Media coverage
Press/Media: Expert Comment
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Penn State News: Page Center Legacy Grants to uncover new perspectives of digital media
Moon Lee, Joon Soo Lim & Hua Jiang
9/1/17
1 item of Media coverage
Press/Media: Expert Comment
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PAGE CENTER LEGACY GRANTS TO UNCOVER NEW PERSPECTIVES OF DIGITAL MEDIA
Moon Lee, Joon Soo Lim & Hua Jiang
8/31/17
1 item of Media coverage
Press/Media: Expert Comment