Projects per year
Personal profile
Research Interests
- parasocial relationships
- Corporate social responsibility
- Crisis communications
- Social media
- AI
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Dive into the research topics where Joon Soo Lim is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 1 Finished
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Measuring the impact of authentic and dialogic CSR communication on online brand community engagement
6/1/17 → 6/30/18
Project: Sponsored Project
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Cognitive and Affective Routes to the Adoption of Protective Behaviors Against Health Risks of PM2.5 in China
Lim, J. S. & Zhang, J., 2023, In: Health Communication. 38, 10, p. 2235-2246 12 p.Research output: Contribution to journal › Article › peer-review
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How does fact-check labeling impact the evaluations of inadvertently placed brand ads?
Lee, C., Kim, J. & Lim, J. S., 2023, (Accepted/In press) In: Social Science Journal.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
Adoption of AI-driven personalization in digital news platforms: An integrative model of technology acceptance and perceived contingency
Lim, J. S. & Zhang, J., May 2022, In: Technology in Society. 69, 101965.Research output: Contribution to journal › Article › peer-review
20 Scopus citations -
News Audiences in the Age of Artificial Intelligence: Perceptions and Behaviors of Optimizers, Mainstreamers, and Skeptics
Lim, J. S., Shin, D., Zhang, J., Masiclat, S., Luttrell, R. & Kinsey, D., 2022, (Accepted/In press) In: Journal of Broadcasting and Electronic Media.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
Understanding user sensemaking in fairness and transparency in algorithms: algorithmic sensemaking in over-the-top platform
Shin, D., Lim, J. S., Ahmad, N. & Ibahrine, M., 2022, (Accepted/In press) In: AI and Society.Research output: Contribution to journal › Article › peer-review
21 Scopus citations
Press and Media
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Page Center announces digital analytics and prosocial research grants
4/19/23
1 item of Media coverage
Press/Media: Expert Comment