Projects per year
Personal profile
Research Interests
- parasocial relationships
- Corporate social responsibility
- Crisis communications
- Social media
- AI
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Dive into the research topics where Joon Soo Lim is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 1 Finished
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Measuring the impact of authentic and dialogic CSR communication on online brand community engagement
Lim, J. S. (PI) & Jiang, H. (CoI)
6/1/17 → 6/30/18
Project: Sponsored Project
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Analyzing social media reactions to the FTX crisis: Unraveling the spillover effect on crypto markets
Lee, C., Lee, S., Kim, J. & Lim, J. S., Jun 2024, In: Journal of Contingencies and Crisis Management. 32, 2, e12577.Research output: Contribution to journal › Article › peer-review
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Debiasing misinformation: how do people diagnose health recommendations from AI?
Shin, D., Jitkajornwanich, K., Lim, J. S. & Spyridou, A., Aug 8 2024, In: Online Information Review. 48, 5, p. 1025-1044 20 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
Efficacy of response strategies in brand spillover crises: The roles of perceived attribute similarity, blame attribution and attitude towards response messages
Zhang, J. & Lim, J. S., Mar 2024, In: Journal of Contingencies and Crisis Management. 32, 1, e12548.Research output: Contribution to journal › Article › peer-review
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How Perceptions of Dialogic Communication and Authenticity of CSR Communication Lead to Trust and Brand Loyalty Through Online Brand Community Engagement Intention
Lim, J. S. & Jiang, H., 2024, In: Journal of Public Relations Research. 36, 3, p. 233-257 25 p.Research output: Contribution to journal › Article › peer-review
2 Scopus citations -
Impact of misinformation from generative AI on user information processing: How people understand misinformation from generative AI
Shin, D., Koerber, A. & Lim, J. S., 2024, (Accepted/In press) In: New Media and Society.Research output: Contribution to journal › Article › peer-review
6 Scopus citations
Press and Media
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Page Center announces digital analytics and prosocial research grants
4/19/23
1 item of Media coverage
Press/Media: Expert Comment