• 130 Citations
  • 8 h-Index
19972012

Research output per year

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Research Output

  • 130 Citations
  • 8 h-Index
  • 8 Article
  • 2 Review article
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Article
2012

Stop the music! How advertising can help stop college students from downloading music illegally

Sheehan, B., Tsao, J. & Pokrywczynski, J., Sep 26 2012, In : Journal of Advertising Research. 52, 3

Research output: Contribution to journalArticle

10 Scopus citations
2010

Motivations for gratifications of digital music piracy among college students

Sheehan, B., Tsao, J. & Yang, S. U., Nov 1 2010, In : Atlantic Journal of Communication. 18, 5, p. 241-258 18 p.

Research output: Contribution to journalArticle

9 Scopus citations
2004

Displacement and reinforcement effects of the internet and other media as sources of advertising information

Tsao, J. C. & Sibley, S. D., Mar 1 2004, In : Journal of Advertising Research. 44, 1, p. 126-142 17 p.

Research output: Contribution to journalArticle

37 Scopus citations

To give or not to give: Factors determining alumni intent to make donations as a PR outcome

Tsao, J. C. & Coll, G., Jan 1 2004, In : Journalism and Mass Communication Educator. 59, 4, p. 381-392 12 p.

Research output: Contribution to journalArticle

13 Scopus citations
2002

Strategy in taiwanese and us corporate web pages: A cross‐cultural comparison

Tsao, J. C. C. & Chang, C., Jan 1 2002, In : Asian Journal of Communication. 12, 2, p. 1-29 29 p.

Research output: Contribution to journalArticle

7 Scopus citations
1998

Advertising and cultural China: Challenges and opportunities in Asia

Frith, K. T. & Tsao, J., Jan 1 1998, In : Asian Journal of Communication. 8, 2, p. 1-17 17 p.

Research output: Contribution to journalArticle

8 Scopus citations
1997

Comparisons of cultural values between taiwanese and American advertising

Tsao, J. C. C., Jan 1 1997, In : Asian Journal of Communication. 7, 1, p. 58-84 27 p.

Research output: Contribution to journalArticle

1 Scopus citations

Informational and symbolic content of over-the-counter drug advertising on television

Tsao, J. C., Jan 1 1997, In : Journal of Drug Education. 27, 2, p. 173-197 25 p.

Research output: Contribution to journalArticle

23 Scopus citations