• 125 Citations
  • 8 h-Index
19972012
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Research Output 1997 2012

  • 125 Citations
  • 8 h-Index
  • 10 Article
2012
9 Citations (Scopus)
Marketing
music
Students
student
Music
2010
8 Citations (Scopus)

Motivations for gratifications of digital music piracy among college students

Sheehan, B., Tsao, J. C. C. & Yang, S., Nov 2010, In : Atlantic Journal of Communication. 18, 5, p. 241-258 18 p.

Research output: Contribution to journalArticle

piracy
music
Students
student
motivation to study
2008
9 Citations (Scopus)

Predictors for internet usage of teenagers in the United States: A multivariate analysis

Tsao, J. C. C. & Steffes-Hansen, S., Jul 2008, In : Journal of Marketing Communications. 14, 3, p. 171-192 22 p.

Research output: Contribution to journalArticle

Multivariate analysis
Teenagers
Predictors
World Wide Web
Teens
2004
35 Citations (Scopus)

Displacement and reinforcement effects of the internet and other media as sources of advertising information

Tsao, J. C. C. & Sibley, S. D., Mar 2004, In : Journal of Advertising Research. 44, 1, p. 126-142 17 p.

Research output: Contribution to journalArticle

reinforcement
Marketing
Reinforcement
Internet
advertising medium
12 Citations (Scopus)
readership
Marketing
community
market
surveillance
13 Citations (Scopus)

To give or not to give: Factors determining alumni intent to make donations as a PR outcome

Tsao, J. C. C. & Coll, G., Jan 1 2004, In : Journalism and Mass Communication Educator. 59, 4, p. 381-392 12 p.

Research output: Contribution to journalArticle

alumni
donation
Communication
journalism
Education
2002
7 Citations (Scopus)

Strategy in taiwanese and us corporate web pages: A cross‐cultural comparison

Tsao, J. C. C. & Chang, C., Jan 1 2002, In : Asian Journal of Communication. 12, 2, p. 1-29 29 p.

Research output: Contribution to journalArticle

Websites
Marketing
Industry
communication
Communication
1998
8 Citations (Scopus)

Advertising and cultural China: Challenges and opportunities in Asia

Frith, K. T. & Tsao, J. C. C., Jan 1 1998, In : Asian Journal of Communication. 8, 2, p. 1-17 17 p.

Research output: Contribution to journalArticle

Marketing
China
global change
ethnic identity
nationality
1997
1 Citation (Scopus)

Comparisons of cultural values between taiwanese and American advertising

Tsao, J. C. C., Jan 1 1997, In : Asian Journal of Communication. 7, 1, p. 58-84 27 p.

Research output: Contribution to journalArticle

Marketing
Values
Taiwan
industrialization
magazine
23 Citations (Scopus)

Informational and symbolic content of over-the-counter drug advertising on television

Tsao, J. C. C., 1997, In : Journal of Drug Education. 27, 2, p. 173-197 25 p.

Research output: Contribution to journalArticle

Nonprescription Drugs
Television
television
drug
Pharmaceutical Preparations