Keyphrases
Advertising Strategy
44%
Alumni Giving
14%
Alumni Relations
14%
Alumni Satisfaction
14%
Anti-piracy
14%
Asia
42%
Communication Strategies
21%
Communication Style
21%
Corporate
42%
Cross-cultural Comparison
42%
Cultural China
42%
Cultural Values
42%
Digital music piracy
42%
Displacement Effect
42%
Economic Utility
14%
Ethnic Identity
14%
Favorable Attitude
32%
Global Change
14%
Gratification
42%
Illegal Downloading
14%
Industrialization
21%
Internet Use
21%
Journalism Education
14%
Leisure Lifestyle
21%
Longitudinal Analysis
21%
Magazine Advertising
21%
Market Characteristics
21%
Market Segment
21%
Multivariate Model
21%
Music piracy
14%
Nationality
14%
Online Advertising
42%
Over-the-counter Drugs
42%
Personal Income
14%
Post-Cold War
14%
Product Value
21%
Quantitative Survey
14%
Reciprocal Effects
14%
Reinforcement Effect
42%
Rest of the World
14%
Social Utility
28%
Study Motivation
14%
Taiwan
42%
Taiwanese
85%
Time Orientation
21%
United States
21%
Uses-and-gratifications
42%
Value of Information
42%
Western Values
21%
World Wide Web
42%
Social Sciences
Advertising Medium
42%
Advertising Strategy
100%
Asia
42%
China
42%
Cold War
14%
Communication Strategies
28%
Cultural Identity
14%
Cultural Values
42%
Global Change
14%
Information Source
14%
Intention
57%
Interactive Media
42%
Journalism
28%
Longitudinal Analysis
42%
Market Segmentation
42%
Marketing Communication
42%
Marketing Strategy
14%
Mass Communication
14%
Multivariate Model
14%
Nationality
14%
Promotion Marketing
42%
Readership
42%
Relationship Marketing
14%
Sales
14%
Social Engagement
42%
Social Responsibility
14%
USA
85%