Keyphrases
Taiwanese
85%
Advertising Strategy
44%
Online Advertising
42%
World Wide Web
42%
Over-the-counter Drugs
42%
Displacement Effect
42%
Taiwan
42%
Corporate
42%
Cultural Values
42%
Reinforcement Effect
42%
Digital music piracy
42%
Gratification
42%
Value of Information
42%
Cross-cultural Comparison
42%
Asia
42%
Uses-and-gratifications
42%
Cultural China
42%
Favorable Attitude
32%
Social Utility
28%
Western Values
21%
Magazine Advertising
21%
United States
21%
Communication Style
21%
Internet Use
21%
Industrialization
21%
Communication Strategies
21%
Market Characteristics
21%
Multivariate Model
21%
Leisure Lifestyle
21%
Product Value
21%
Longitudinal Analysis
21%
Time Orientation
21%
Market Segment
21%
Ethnic Identity
14%
Alumni Giving
14%
Personal Income
14%
Alumni Relations
14%
Journalism Education
14%
Alumni Satisfaction
14%
Post-Cold War
14%
Illegal Downloading
14%
Music piracy
14%
Economic Utility
14%
Quantitative Survey
14%
Reciprocal Effects
14%
Anti-piracy
14%
Study Motivation
14%
Nationality
14%
Global Change
14%
Rest of the World
14%
Social Sciences
Advertising Strategy
100%
USA
85%
Intention
57%
Advertising Medium
42%
Cultural Values
42%
China
42%
Interactive Media
42%
Promotion Marketing
42%
Marketing Communication
42%
Market Segmentation
42%
Social Engagement
42%
Asia
42%
Readership
42%
Longitudinal Analysis
42%
Journalism
28%
Communication Strategies
28%
Sales
14%
Relationship Marketing
14%
Global Change
14%
Information Source
14%
Nationality
14%
Cultural Identity
14%
Multivariate Model
14%
Cold War
14%
Mass Communication
14%
Social Responsibility
14%
Marketing Strategy
14%