James Chien Chung Tsao

Syracuse University, S.I. Newhouse School of Public Communications

Source: Scopus
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1 Finished

Transformations of Motivations Study: Exploring the Impact of Advertising Concepts to Help Change Motivations for Digital Music Piracy
Sheehan, B. & Tsao, J. C. C.
Recording Industry Association of America
9/1/09 → 3/31/11
Project: Research project

137 Citations
8 h-Index
7 Article
1 Review article

Stop the music! How advertising can help stop college students from downloading music illegally
Sheehan, B., Tsao, J. & Pokrywczynski, J., Sep 26 2012, In: Journal of Advertising Research. 52, 3
Research output: Contribution to journal › Article › peer-review

11 Scopus citations
Motivations for gratifications of digital music piracy among college students
Sheehan, B., Tsao, J. & Yang, S. U., Nov 1 2010, In: Atlantic Journal of Communication. 18, 5, p. 241-258 18 p.
Research output: Contribution to journal › Article › peer-review
10 Scopus citations
Displacement and reinforcement effects of the internet and other media as sources of advertising information
Tsao, J. C. & Sibley, S. D., Mar 1 2004, In: Journal of Advertising Research. 44, 1, p. 126-142 17 p.
Research output: Contribution to journal › Article › peer-review
38 Scopus citations
Readership of free community papers as a source of advertising information: A uses and gratifications perspective
Tsao, J. C. & Sibley, S. D., Jan 1 2004, In: Journalism and Mass Communication Quarterly. 81, 4, p. 766-787 22 p.
Research output: Contribution to journal › Review article › peer-review
12 Scopus citations
To give or not to give: Factors determining alumni intent to make donations as a PR outcome
Tsao, J. C. & Coll, G., Jan 1 2004, In: Journalism and Mass Communication Educator. 59, 4, p. 381-392 12 p.
Research output: Contribution to journal › Article › peer-review
16 Scopus citations

Staying Ahead of the Education Curve
James Chien Chung Tsao
3/16/21
1 item of Media coverage
Press/Media: Expert Comment
TOP AD AGENCIES ATTEND FIRST-EVER VIRTUAL NEWHOUSE CREATIVE ADVERTISING PORTFOLIO REVIEW
James Chien Chung Tsao & Amy Ellen Schwartz
6/23/20
1 item of Media coverage
Press/Media: Expert Comment
NEWHOUSE STUDENTS WIN AT DANDAD NEW BLOOD AWARDS 2019
James Chien Chung Tsao
8/19/19
1 item of Media coverage
Press/Media: Expert Comment
Ad Club, advertising competition help students find careers in field
James Chien Chung Tsao
10/18/18
2 items of Media coverage
Press/Media: Expert Comment
NEWHOUSE ADVERTISING PROFESSORS WHITE, O'NEILL HONORED BY GRAPHIS FOR CREATING AWARD-WINNING STUDENTS
James Chien Chung Tsao
4/24/17
1 item of Media coverage
Press/Media: Expert Comment