• 125 Citations
  • 8 h-Index
19972012
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Fingerprint Dive into the research topics where James Chien Chung Tsao is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 22 Similar Profiles
Marketing Engineering & Materials Science
music Social Sciences
Students Engineering & Materials Science
alumni Social Sciences
piracy Social Sciences
readership Social Sciences
Communication Engineering & Materials Science
donation Social Sciences

Projects 2009 2011

Research Output 1997 2012

  • 125 Citations
  • 8 h-Index
  • 10 Article
Marketing
music
Students
student
Music
8 Citations (Scopus)

Motivations for gratifications of digital music piracy among college students

Sheehan, B., Tsao, J. C. C. & Yang, S., Nov 2010, In : Atlantic Journal of Communication. 18, 5, p. 241-258 18 p.

Research output: Contribution to journalArticle

piracy
music
Students
student
motivation to study
9 Citations (Scopus)

Predictors for internet usage of teenagers in the United States: A multivariate analysis

Tsao, J. C. C. & Steffes-Hansen, S., Jul 2008, In : Journal of Marketing Communications. 14, 3, p. 171-192 22 p.

Research output: Contribution to journalArticle

Multivariate analysis
Teenagers
Predictors
World Wide Web
Teens
35 Citations (Scopus)

Displacement and reinforcement effects of the internet and other media as sources of advertising information

Tsao, J. C. C. & Sibley, S. D., Mar 2004, In : Journal of Advertising Research. 44, 1, p. 126-142 17 p.

Research output: Contribution to journalArticle

reinforcement
Marketing
Reinforcement
Internet
advertising medium
readership
Marketing
community
market
surveillance