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James Chien Chung Tsao

  • 130 Citations
  • 8 h-Index
19972012

Research output per year

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Projects

Transformations of Motivations Study: Exploring the Impact of Advertising Concepts to Help Change Motivations for Digital Music Piracy

Sheehan, B. & Tsao, J. C. C.

Recording Industry Association of America

9/1/09 → 3/31/11

Project: Research project

Research Output

  • 130 Citations
  • 8 h-Index
  • 8 Article
  • 2 Review article

Stop the music! How advertising can help stop college students from downloading music illegally

Sheehan, B., Tsao, J. & Pokrywczynski, J., Sep 26 2012, In : Journal of Advertising Research. 52, 3

Research output: Contribution to journal › Article

Motivations for gratifications of digital music piracy among college students

Sheehan, B., Tsao, J. & Yang, S. U., Nov 1 2010, In : Atlantic Journal of Communication. 18, 5, p. 241-258 18 p.

Research output: Contribution to journal › Article

    • 9 Scopus citations

    Predictors for internet usage of teenagers in the United States: A multivariate analysis

    Tsao, J. C. & Steffes-Hansen, S., Jul 2008, In : Journal of Marketing Communications. 14, 3, p. 171-191 21 p.

    Research output: Contribution to journal › Review article

    • 10 Scopus citations

    Displacement and reinforcement effects of the internet and other media as sources of advertising information

    Tsao, J. C. & Sibley, S. D., Mar 1 2004, In : Journal of Advertising Research. 44, 1, p. 126-142 17 p.

    Research output: Contribution to journal › Article

    • 37 Scopus citations

    Readership of free community papers as a source of advertising information: A uses and gratifications perspective

    Tsao, J. C. & Sibley, S. D., Jan 1 2004, In : Journalism and Mass Communication Quarterly. 81, 4, p. 766-787 22 p.

    Research output: Contribution to journal › Review article

    • 12 Scopus citations

    Press and Media

    NEWHOUSE STUDENTS WIN AT DANDAD NEW BLOOD AWARDS 2019

    James Chien Chung Tsao

    8/19/19

    1 item of Media coverage

    Press/Media: Expert Comment

    Ad Club, advertising competition help students find careers in field

    James Chien Chung Tsao

    10/18/18

    2 items of Media coverage

    Press/Media: Expert Comment

    NEWHOUSE ADVERTISING PROFESSORS WHITE, O'NEILL HONORED BY GRAPHIS FOR CREATING AWARD-WINNING STUDENTS

    James Chien Chung Tsao

    4/24/17

    1 item of Media coverage

    Press/Media: Expert Comment

    Talking Agency Decline and Other Harrowing Situations in Syracuse

    James Chien Chung Tsao & Brian Sheehan

    3/7/16

    1 item of Media coverage

    Press/Media: Expert Comment

    TALKING AGENCY DECLINE AND OTHER HARROWING SITUATIONS IN SYRACUSE

    James Chien Chung Tsao & Brian Sheehan

    3/7/16

    1 item of Media coverage

    Press/Media: Expert Comment