James Chien Chung Tsao

Syracuse University, S.I. Newhouse School of Public Communications

133 Citations
8 h-Index

Research output per year

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3 Similar Profiles

Projects

1 Finished

Transformations of Motivations Study: Exploring the Impact of Advertising Concepts to Help Change Motivations for Digital Music Piracy

Sheehan, B. & Tsao, J. C. C.

Recording Industry Association of America

9/1/09 → 3/31/11

Project: Research project

Research Output

133 Citations
8 h-Index
8 Article
2 Review article

Stop the music! How advertising can help stop college students from downloading music illegally

Sheehan, B., Tsao, J. & Pokrywczynski, J., Sep 26 2012, In : Journal of Advertising Research. 52, 3

Research output: Contribution to journal › Article

10 Scopus citations

Motivations for gratifications of digital music piracy among college students

Sheehan, B., Tsao, J. & Yang, S. U., Nov 1 2010, In : Atlantic Journal of Communication. 18, 5, p. 241-258 18 p.

Research output: Contribution to journal › Article

10 Scopus citations

Predictors for internet usage of teenagers in the United States: A multivariate analysis

Tsao, J. C. & Steffes-Hansen, S., Jul 2008, In : Journal of Marketing Communications. 14, 3, p. 171-191 21 p.

Research output: Contribution to journal › Review article

10 Scopus citations

Displacement and reinforcement effects of the internet and other media as sources of advertising information

Tsao, J. C. & Sibley, S. D., Mar 1 2004, In : Journal of Advertising Research. 44, 1, p. 126-142 17 p.

Research output: Contribution to journal › Article

38 Scopus citations

Readership of free community papers as a source of advertising information: A uses and gratifications perspective

Tsao, J. C. & Sibley, S. D., Jan 1 2004, In : Journalism and Mass Communication Quarterly. 81, 4, p. 766-787 22 p.

Research output: Contribution to journal › Review article

12 Scopus citations

Press and Media

TOP AD AGENCIES ATTEND FIRST-EVER VIRTUAL NEWHOUSE CREATIVE ADVERTISING PORTFOLIO REVIEW

James Chien Chung Tsao & Amy Ellen Schwartz

6/23/20

1 item of Media coverage

Press/Media: Expert Comment

NEWHOUSE STUDENTS WIN AT DANDAD NEW BLOOD AWARDS 2019

James Chien Chung Tsao

8/19/19

1 item of Media coverage

Press/Media: Expert Comment

Ad Club, advertising competition help students find careers in field

James Chien Chung Tsao

10/18/18

2 items of Media coverage

Press/Media: Expert Comment

NEWHOUSE ADVERTISING PROFESSORS WHITE, O'NEILL HONORED BY GRAPHIS FOR CREATING AWARD-WINNING STUDENTS

James Chien Chung Tsao

4/24/17

1 item of Media coverage

Press/Media: Expert Comment

Talking Agency Decline and Other Harrowing Situations in Syracuse

James Chien Chung Tsao & Brian Sheehan

3/7/16

1 item of Media coverage

Press/Media: Expert Comment