Research output per year
Research output per year
Personal profile
Research interests
Substantive areas: Digital Marketing Strategy, Crowdsourcing, Crowdfunding, Marketing and Public Policy, Marketing-Finance Interface, International Business
Methods: Field Experiment, Quasi Experiment, Difference in Differences (DID), Text Mining, Natural Language Processing, Image Processing, Machine Learning
Education
Marketing, Ph.D., University of Maryland, College Park
Award Date: Aug 25 2012
Research Interests
- Digital Marketing Strategy
- Crowdfunding/Crowdsourcing
- International Business
- Marketing and Public Policy
- Difference in Differences (DID)
- Field Experiment
- Image Processing
- Natural Language Processing
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Dive into the research topics where Hyoryung (Hannah) Nam is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Research output
- 6 Article
-
The informational value of social tagging networks
Nam, H. & Kannan, P. K., Jul 1 2014, In: Journal of Marketing. 78, 4, p. 21-40 20 p.Research output: Contribution to journal › Article › peer-review
86 Scopus citations -
Harvesting brand information from social Tags
Nam, H., Joshi, Y. V. & Kannan, P. K., Jul 2017, In: Journal of Marketing. 81, 4, p. 88-108 21 p.Research output: Contribution to journal › Article › peer-review
71 Scopus citations -
Tournaments to crowdsource innovation: The role of moderator feedback and participation intensity
Camacho, N., Nam, H., Kannan, P. K. & Stremersch, S., Mar 2019, In: Journal of Marketing. 83, 2, p. 138-157 20 p.Research output: Contribution to journal › Article › peer-review
Open Access79 Scopus citations -
Digital Environment in Global Markets: Cross-Cultural Implications for Evolving Customer Journeys
Nam, H. & Kannan, P. K., Mar 1 2020, In: Journal of International Marketing. 28, 1, p. 28-47 20 p.Research output: Contribution to journal › Article › peer-review
61 Scopus citations -
Opening the OTC drug market: The effect of deregulation on retail pharmacy's performance
Jo, W., Nam, H. & Choi, J., Sep 2022, In: International Journal of Research in Marketing. 39, 3, p. 847-866 20 p.Research output: Contribution to journal › Article › peer-review
7 Scopus citations