Research output per year
Research output per year
Personal profile
Research Interests
- social media
- leadership in public relations
- organization-public relationships
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Dive into the research topics where Hua Jiang is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Customer–brand relationship in the era of artificial intelligence: understanding the role of chatbot marketing efforts
Cheng, Y. & Jiang, H., Feb 3 2022, In: Journal of Product and Brand Management. 31, 2, p. 252-264 13 p.Research output: Contribution to journal › Article › peer-review
5 Scopus citations -
Linking CSR Communication to Corporate Reputation: Understanding Hypocrisy, Employees Social Media Engagement and CSR‐Related Work Engagement
Jiang, H., Cheng, Y., Park, K. & Zhu, W., Feb 1 2022, In: Sustainability (Switzerland). 14, 4, 2359.Research output: Contribution to journal › Article › peer-review
Open Access -
Rethinking Internal Public Relations: Organizations and Publics as Community Members
Shen, H. & Jiang, H., 2021, In: Journal of Public Relations Research. 33, 6, p. 415-428 14 p.Research output: Contribution to journal › Article › peer-review
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AI-Powered mental health chatbots: Examining users’ motivations, active communicative action and engagement after mass-shooting disasters
Cheng, Y. & Jiang, H., Sep 1 2020, In: Journal of Contingencies and Crisis Management. 28, 3, p. 339-354 16 p.Research output: Contribution to journal › Article › peer-review
8 Scopus citations -
Driving Employee Engagement through CSR Communication and Employee Perceived Motives: The Role of CSR-Related Social Media Engagement and Job Engagement
Jiang, H. & Luo, Y., 2020, (Accepted/In press) In: International Journal of Business Communication.Research output: Contribution to journal › Article › peer-review
3 Scopus citations
Press and Media
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ROCKELL BROWN BURTON JOINS NEWHOUSE SCHOOL AS ASSOCIATE DEAN OF INCLUSIVITY, DIVERSITY, EQUITY AND ACCESSIBILITY
5/23/22
1 item of Media coverage
Press/Media: Expert Comment
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Thinking about building a chatbot? Here are 4 things customers prefer
12/21/20
1 item of Media coverage
Press/Media: Expert Comment
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How to let people feel good about using chatbots
12/17/20
1 item of Media coverage
Press/Media: Expert Comment
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North Carolina State University: Study IDs Four Things That Make People Feel Good About Using Chatbots
12/16/20
1 item of Media coverage
Press/Media: Expert Comment