Projects per year
Personal profile
Research Interests
- social media
- leadership in public relations
- organization-public relationships
Fingerprint
Dive into the research topics where Hua Jiang is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 2 Finished
-
Measuring the impact of authentic and dialogic CSR communication on online brand community engagement
6/1/17 → 6/30/18
Project: Sponsored Project
-
Diversity and Inclusion in Recruitment and Retention of Talent from Under-Represented Groups: A Study with the Arthur W. Page Society Members
2/1/15 → 8/31/16
Project: Sponsored Project
-
Signaling, Verification, and Identification: The Way Corporate Social Advocacy Generates Brand Loyalty on Social Media
Park, K. & Jiang, H., Apr 2023, In: International Journal of Business Communication. 60, 2, p. 439-463 25 p.Research output: Contribution to journal › Article › peer-review
36 Scopus citations -
Toward a Relational Theory of Employee Engagement: Understanding Authenticity, Transparency, and Employee Behaviors
Jiang, H. & Shen, H., Jul 2023, In: International Journal of Business Communication. 60, 3, p. 948-975 28 p.Research output: Contribution to journal › Article › peer-review
16 Scopus citations -
AI-powered chatbot communication with customers: Dialogic interactions, satisfaction, engagement, and customer behavior
Jiang, H., Cheng, Y., Yang, J. & Gao, S., Sep 2022, In: Computers in Human Behavior. 134, 107329.Research output: Contribution to journal › Article › peer-review
22 Scopus citations -
Customer–brand relationship in the era of artificial intelligence: understanding the role of chatbot marketing efforts
Cheng, Y. & Jiang, H., Feb 3 2022, In: Journal of Product and Brand Management. 31, 2, p. 252-264 13 p.Research output: Contribution to journal › Article › peer-review
45 Scopus citations -
Linking CSR Communication to Corporate Reputation: Understanding Hypocrisy, Employees Social Media Engagement and CSR‐Related Work Engagement
Jiang, H., Cheng, Y., Park, K. & Zhu, W., Feb 1 2022, In: Sustainability (Switzerland). 14, 4, 2359.Research output: Contribution to journal › Article › peer-review
Open Access7 Scopus citations
Press and Media
-
New York Department of State Launches New University/State Partnership Initiative to Advance Climate Resiliency and Equity Goals
2/13/23
1 item of Media coverage
Press/Media: Expert Comment
-
NY Department Of State Launches University/State Partnership Initiative To Advance New Climate Resiliency And Equity Goals
2/9/23
1 item of Media coverage
Press/Media: Expert Comment
-
NEW YORK DEPARTMENT OF STATE LAUNCHES NEW UNIVERSITY/STATE PARTNERSHIP INITIATIVE TO ADVANCE CLIMATE RESILIENCY AND EQUITY GOALS
2/8/23
1 item of Media coverage
Press/Media: Expert Comment
-
Syracuse University: ACC Academic Leaders Network Representatives Selected
Jamie L Winders, Jennifer Stromer-Galley, Hua Jiang, Colleen Heflin & Brice Nordquist
1/20/23
1 item of Media coverage
Press/Media: Expert Comment
-
ACC ACADEMIC LEADERS NETWORK REPRESENTATIVES SELECTED
Jamie L Winders, Jennifer Stromer-Galley, Hua Jiang, Colleen Heflin & Brice Nordquist
1/18/23
1 item of Media coverage
Press/Media: Expert Comment