Research output per year
Research output per year
Personal profile
Research Interests
- social media
- leadership in public relations
- organization-public relationships
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Dive into the research topics where Hua Jiang is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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AI-powered chatbot communication with customers: Dialogic interactions, satisfaction, engagement, and customer behavior
Jiang, H., Cheng, Y., Yang, J. & Gao, S., Sep 2022, In: Computers in Human Behavior. 134, 107329.Research output: Contribution to journal › Article › peer-review
4 Scopus citations -
Customer–brand relationship in the era of artificial intelligence: understanding the role of chatbot marketing efforts
Cheng, Y. & Jiang, H., Feb 3 2022, In: Journal of Product and Brand Management. 31, 2, p. 252-264 13 p.Research output: Contribution to journal › Article › peer-review
16 Scopus citations -
Linking CSR Communication to Corporate Reputation: Understanding Hypocrisy, Employees Social Media Engagement and CSR‐Related Work Engagement
Jiang, H., Cheng, Y., Park, K. & Zhu, W., Feb 1 2022, In: Sustainability (Switzerland). 14, 4, 2359.Research output: Contribution to journal › Article › peer-review
Open Access3 Scopus citations -
Virtually Enhancing Public Engagement During the Pandemic: Measuring the Impact of Virtual Reality Powered Immersive Videos on Corporate Social Responsibility Communication
Cheng, Y., Wang, Y., Zhao, W., Zhang, K., Cai, X. & Jiang, H., 2022, (Accepted/In press) In: Social Science Computer Review.Research output: Contribution to journal › Article › peer-review
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Linking Authenticity in CSR Communication to Organization-Public Relationship Outcomes: Integrating Theories of Impression Management and Relationship Management
Lim, J. S. & Jiang, H., 2021, In: Journal of Public Relations Research. 33, 6, p. 464-486 23 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations
Press and Media
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Syracuse University: ACC Academic Leaders Network Representatives Selected
Jamie L Winders, Jennifer Stromer-Galley, Colleen Heflin, Brice Nordquist & Hua Jiang
1/20/23
1 item of Media coverage
Press/Media: Expert Comment
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ACC ACADEMIC LEADERS NETWORK REPRESENTATIVES SELECTED
Jamie L Winders, Jennifer Stromer-Galley, Colleen Heflin, Brice Nordquist & Hua Jiang
1/18/23
1 item of Media coverage
Press/Media: Expert Comment
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JIANG, HORN NAMED TO NEWHOUSE SCHOOL LEADERSHIP TEAM
7/5/22
1 item of Media coverage
Press/Media: Expert Comment
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ROCKELL BROWN BURTON JOINS NEWHOUSE SCHOOL AS ASSOCIATE DEAN OF INCLUSIVITY, DIVERSITY, EQUITY AND ACCESSIBILITY
Anne Osborne, Hua Jiang & Rockell Brown Burton
5/23/22
1 item of Media coverage
Press/Media: Expert Comment
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