Projects per year
Personal profile
Research Interests
- social media
- leadership in public relations
- organization-public relationships
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Dive into the research topics where Hua Jiang is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 2 Finished
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Measuring the impact of authentic and dialogic CSR communication on online brand community engagement
Lim, J. S. (PI) & Jiang, H. (CoI)
6/1/17 → 6/30/18
Project: Sponsored Project
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Diversity and Inclusion in Recruitment and Retention of Talent from Under-Represented Groups: A Study with the Arthur W. Page Society Members
Jiang, H. (PI)
2/1/15 → 8/31/16
Project: Sponsored Project
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Driving Employee Engagement through CSR Communication and Employee Perceived Motives: The Role of CSR-Related Social Media Engagement and Job Engagement
Jiang, H. & Luo, Y., Apr 2024, In: International Journal of Business Communication. 61, 2, p. 287-313 27 p.Research output: Contribution to journal › Article › peer-review
20 Scopus citations -
Employee Engagement with Corporate Social Responsibility (CSR) During the COVID-19 Pandemic: Ethical Judgments and the Path to Positive Word-of-Mouth
Park, K., Cheng, Y., Jiang, H. & Luo, Y., 2024, (Accepted/In press) In: Journal of Public Relations Research.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
How Perceptions of Dialogic Communication and Authenticity of CSR Communication Lead to Trust and Brand Loyalty Through Online Brand Community Engagement Intention
Lim, J. S. & Jiang, H., 2024, In: Journal of Public Relations Research. 36, 3, p. 233-257 25 p.Research output: Contribution to journal › Article › peer-review
3 Scopus citations -
Virtually Enhancing Public Engagement During the Pandemic: Measuring the Impact of Virtual Reality Powered Immersive Videos on Corporate Social Responsibility Communication
Cheng, Y., Wang, Y., Zhao, W., Zhang, K., Cai, X. & Jiang, H., Apr 2024, In: Social Science Computer Review. 42, 2, p. 438-459 22 p.Research output: Contribution to journal › Article › peer-review
3 Scopus citations -
Signaling, Verification, and Identification: The Way Corporate Social Advocacy Generates Brand Loyalty on Social Media
Park, K. & Jiang, H., Apr 2023, In: International Journal of Business Communication. 60, 2, p. 439-463 25 p.Research output: Contribution to journal › Article › peer-review
57 Scopus citations
Press and Media
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Newhouse Impact: New Study Analyzes How Audiences Perceive News Beat Coverage - 2024 Newhouse Summit to Cover Immersive Storytelling
Willnat, L., Kinsey, D., Jiang, H. & Gutterman, R. S.
5/18/24
1 item of Media coverage
Press/Media: Expert Comment
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Newhouse School: Loneliness Can Lead to Mental, Physical Health Issues - What PR Can Do
4/19/24
1 item of Media coverage
Press/Media: Expert Comment
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New York Department of State Launches New University/State Partnership Initiative to Advance Climate Resiliency and Equity Goals
2/13/23
1 item of Media coverage
Press/Media: Expert Comment
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NY Department Of State Launches University/State Partnership Initiative To Advance New Climate Resiliency And Equity Goals
2/9/23
1 item of Media coverage
Press/Media: Expert Comment
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NEW YORK DEPARTMENT OF STATE LAUNCHES NEW UNIVERSITY/STATE PARTNERSHIP INITIATIVE TO ADVANCE CLIMATE RESILIENCY AND EQUITY GOALS
2/8/23
1 item of Media coverage
Press/Media: Expert Comment