Research output per year
Research output per year
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Dive into the research topics where Guiyang Xiong is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Research output
- 10 Article
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Virtual Fitting Room Effect: Moderating Role of Body Mass Index
Yang, S., Xiong, G., Mao, H. & Ma, M., 2023, (Accepted/In press) In: Journal of Marketing Research.Research output: Contribution to journal › Article › peer-review
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Marketing's and Operations' Roles in Product Recall Prevention: Antecedents and Consequences
Chakravarty, A., Saboo, A. R. & Xiong, G., Mar 2022, In: Production and Operations Management. 31, 3, p. 1174-1190 17 p.Research output: Contribution to journal › Article › peer-review
4 Scopus citations -
Frontiers: Asymmetric effects of recreational cannabis legalization
Wang, P., Xiong, G. & Yang, J., 2019, In: Marketing Science. 38, 6, p. 927-936 10 p.Research output: Contribution to journal › Article › peer-review
Open Access11 Scopus citations -
Serial position effects on native advertising effectiveness: Differential results across publisher and advertiser metrics
Wang, P., Xiong, G. & Yang, J., Mar 2019, In: Journal of Marketing. 83, 2, p. 82-97 16 p.Research output: Contribution to journal › Article › peer-review
24 Scopus citations -
Try It On! Contingency Effects of Virtual Fitting Rooms
Yang, S. & Xiong, G., Jul 3 2019, In: Journal of Management Information Systems. 36, 3, p. 789-822 34 p.Research output: Contribution to journal › Article › peer-review
30 Scopus citations
Press and Media
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New Technology Findings from Syracuse University Discussed (Virtual Fitting Room Effect: Moderating Role of Body Mass Index)
6/29/23
1 item of Media coverage
Press/Media: Expert Comment
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Square feet could stumble over reduced booze use
8/17/19
1 item of Media coverage
Press/Media: Expert Comment
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420 with CNW - Study Finds Legalized Recreational Cannabis a Danger to Alcohol, Not Tobacco
7/19/19
1 item of Media coverage
Press/Media: Expert Comment
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Marijuana Legalization Linked to Decreased Interest in Alcohol: Study
7/18/19
1 item of Media coverage
Press/Media: Expert Comment
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Recreational cannabis legalization could impact alcohol industry, research shows
7/18/19
1 item of Media coverage
Press/Media: Expert Comment