Research output per year
Research output per year
Search results
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2015
Effects of Acculturation on Immigrant Consumers’ Perceptions of Advertisements
Khairullah, D. Z., Tucker, F. G. & Tankersley, C. B., 2015, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 166 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Entry/Poem › Chapter