Chung, H. &
Lee, E.,
2019,
Advances in National Brand and Private Label Marketing - 6th International Conference 2019. Martínez-López, F. J., Gázquez-Abad, J. C. & Roggeveen, A. (eds.).
Springer Science and Business Media B.V.,
p. 14-18 5 p. (Springer Proceedings in Business and Economics).
Research output: Chapter in Book/Entry/Poem › Conference contribution