Lee, E. & Staelin, R., 2023, World Scientific-Now Publishers Series in Business.World Scientific, p. 435-47036 p. (World Scientific-Now Publishers Series in Business; vol. 18).
Research output: Chapter in Book/Entry/Poem › Chapter
Ingene, C. A. & Lee, E., 2015, Developments in Marketing Science: Proceedings of the Academy of Marketing Science.Springer Nature, p. 2001 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).
Research output: Chapter in Book/Entry/Poem › Chapter