• 529 Citations
  • 11 h-Index
19922017

Research output per year

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Research Output

  • 529 Citations
  • 11 h-Index
  • 14 Article
  • 1 Review article
2017

Effect of Store Brand Introduction on Channel Price Leadership: An Empirical Investigation

Chung, H. & Lee, E., 2017, (Accepted/In press) In : Journal of Retailing.

Research output: Contribution to journalArticle

2 Scopus citations

Store Brand Quality and Retailer's Product Line Design

Chung, H. & Lee, E., 2017, (Accepted/In press) In : Journal of Retailing.

Research output: Contribution to journalArticle

12 Scopus citations
2015
20 Scopus citations
2014

Does channel decentralization lead to low quality product lines?

Chung, H. & Lee, E., Sep 2 2014, In : European Journal of Marketing. 48, p. 1870-1891 22 p.

Research output: Contribution to journalArticle

3 Scopus citations
2013

A "meta-analysis" of multibrand, multioutlet channel systems

Lee, E., Staelin, R., Yoo, W. S. & Du, R. C. T., Sep 1 2013, In : Management Science. 59, 9, p. 1950-1969 20 p.

Research output: Contribution to journalArticle

13 Scopus citations
2011

Internet channel entry: A strategic analysis of mixed channel structures

Yoo, W. S. & Lee, E., Jan 1 2011, In : Marketing Science. 30, 1, p. 29-41 13 p.

Research output: Contribution to journalArticle

92 Scopus citations
2008

How complex do movie channel contracts need to be?

Raut, S., Swami, S., Lee, E. & Weinberg, C. B., Jul 1 2008, In : Marketing Science. 27, 4, p. 627-641 15 p.

Research output: Contribution to journalArticle

19 Scopus citations
2006

Social desirability bias in diary panels IS evident in panelists' behavioral frequency

Toh, R. S., Lee, E. & Hu, M. Y., Oct 1 2006, In : Psychological reports. 99, 2, p. 322-334 13 p.

Research output: Contribution to journalArticle

23 Scopus citations
2005

Bridge, focus, attack, or stimulate: Retail category management strategies with a store brand

Du, R., Lee, E. & Staelin, R., Dec 1 2005, In : Quantitative Marketing and Economics. 3, 4, p. 393-418 26 p.

Research output: Contribution to journalArticle

27 Scopus citations
2004

Empirical tests on regressive estimations: Implications on surveys and diaries

Toh, R. S., Lee, E. & Hu, M. Y., Jun 2004, In : Psychological reports. 94, 3 I, p. 1061-1074 14 p.

Research output: Contribution to journalArticle

1 Scopus citations

Respondent non-cooperation in surveys and diaries: An analysis of item non-response and panel attrition

Lee, E., Hu, M. Y. & Toh, R. S., Jan 1 2004, In : International Journal of Market Research. 46, 3, p. 311-326+386-388

Research output: Contribution to journalArticle

21 Scopus citations
2000

Are consumer survey results distorted? systematic impact of behavioral frequency and duration on survey response errors

Lee, E., Hu, M. Y. & Toh, R. S., Feb 2000, In : Journal of Marketing Research. 37, 1, p. 125-133 9 p.

Research output: Contribution to journalReview article

49 Scopus citations

Survey Accuracy as a Function of Usage Rate

Hu, M. Y., Toh, R. S. & Lee, E., Jan 1 2000, In : Marketing Letters. 11, 4, p. 335-348 14 p.

Research output: Contribution to journalArticle

11 Scopus citations
1997

Vertical strategic interaction: Implications for channel pricing strategy

Lee, E. & Staelin, R., Jan 1 1997, In : Marketing Science. 16, 3, p. 185-207 23 p.

Research output: Contribution to journalArticle

221 Scopus citations
1992

Differentiation via the marketing mix

Boulding, W. & Lee, E., Oct 1 1992, In : Marketing Letters. 3, 4, p. 343-356 14 p.

Research output: Contribution to journalArticle

4 Scopus citations