• 487 Citations
  • 11 h-Index
19922017
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Fingerprint Dive into the research topics where Eunkyu Lee is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 1 Similar Profiles
Retailers Business & Economics
Store brands Business & Economics
Price leadership Business & Economics
Channel structure Business & Economics
National brands Business & Economics
Product line design Business & Economics
Product line Business & Economics
Diary Business & Economics

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Research Output 1992 2017

  • 487 Citations
  • 11 h-Index
  • 15 Article
  • 1 Review article
2 Citations (Scopus)

Effect of Store Brand Introduction on Channel Price Leadership: An Empirical Investigation

Chung, H. & Lee, E., 2017, (Accepted/In press) In : Journal of Retailing.

Research output: Contribution to journalArticle

Store brands
Price leadership
Empirical investigation
Retailers
National brands
9 Citations (Scopus)

Store Brand Quality and Retailer's Product Line Design

Chung, H. & Lee, E., 2017, (Accepted/In press) In : Journal of Retailing.

Research output: Contribution to journalArticle

Retailers
Store brands
Product line design
National brands
Willingness-to-pay
13 Citations (Scopus)
Leadership
Supply Chain
Supply chains
Costs
Pricing
3 Citations (Scopus)

Does channel decentralization lead to low quality product lines?

Chung, H. & Lee, E., Sep 2 2014, In : European Journal of Marketing. 48, p. 1870-1891 22 p.

Research output: Contribution to journalArticle

Product line
Decentralization
Product line design
Cannibalization
Segmentation
13 Citations (Scopus)

A "meta-analysis" of multibrand, multioutlet channel systems

Lee, E., Staelin, R., Yoo, W. S. & Du, R. C. T., Sep 2013, In : Management Science. 59, 9, p. 1950-1969 20 p.

Research output: Contribution to journalArticle

Channel structure
Meta-analysis
Linkage
Consumer behaviour
Generalizability

Press and Media

Nike picks a side in America’s culture wars

Eunkyu Lee

9/7/18

1 Media contribution

Press/Media: Expert Comment

What happens now that Nike's just done it?

Eunkyu Lee

9/6/18

1 Media contribution

Press/Media: Expert Comment

The last Blockbuster video in the U.S. has no plans to close

Eunkyu Lee

8/14/18

1 Media contribution

Press/Media: Expert Comment