Eunkyu Lee

Syracuse University, Whitman School of Management

Source: Scopus
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585 Citations
11 h-Index
13 Article
1 Review article

Effect of Store Brand Introduction on Channel Price Leadership: An Empirical Investigation
Chung, H. & Lee, E., Mar 2018, In: Journal of Retailing. 94, 1, p. 21-32 12 p.
Research output: Contribution to journal › Article › peer-review
5 Scopus citations
Store Brand Quality and Retailer's Product Line Design
Chung, H. & Lee, E., 2017, (Accepted/In press) In: Journal of Retailing.
Research output: Contribution to journal › Article › peer-review
17 Scopus citations
Asymmetric relationships with symmetric suppliers: Strategic choice of supply chain price leadership in a competitive market
Chung, H. & Lee, E., Nov 2 2015, (Accepted/In press) In: European Journal of Operational Research.
Research output: Contribution to journal › Article › peer-review
26 Scopus citations
Does channel decentralization lead to low quality product lines?
Chung, H. & Lee, E., Sep 2 2014, In: European Journal of Marketing. 48, p. 1870-1891 22 p.
Research output: Contribution to journal › Article › peer-review
5 Scopus citations
A "meta-analysis" of multibrand, multioutlet channel systems
Lee, E., Staelin, R., Yoo, W. S. & Du, R. C. T., Sep 1 2013, In: Management Science. 59, 9, p. 1950-1969 20 p.
Research output: Contribution to journal › Article › peer-review
14 Scopus citations

BRANDS ARE STANDING AGAINST RACIAL INEQUALITY
Eunkyu Lee
6/10/20
1 item of Media coverage
Press/Media: Expert Comment
INTERNATIONALIZATION COUNCIL TO EXAMINE STRATEGIES FOR ENHANCED PARTNERSHIPS WITH CHINA
Joanna O Masingila, Yingyi Ma, Ravi Dharwadkar, Eunkyu Lee & Elisa Dekaney
10/16/18
1 item of Media coverage
Press/Media: Expert Comment
Nike’s Reputation Took a Hit After Kaepernick Ad. Now It’s Climbing Back
Eunkyu Lee
9/20/18
1 Media contribution
Press/Media: Expert Comment
Nike picks a side in America’s culture wars
Eunkyu Lee
9/7/18
1 Media contribution
Press/Media: Expert Comment
What happens now that Nike's just done it?
Eunkyu Lee
9/6/18
1 Media contribution
Press/Media: Expert Comment