Research Output per year
Fingerprint Dive into the research topics where Eunkyu Lee is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Retailers
Business & Economics
Store brands
Business & Economics
Price leadership
Business & Economics
Channel structure
Business & Economics
National brands
Business & Economics
Product line design
Business & Economics
Product line
Business & Economics
Diary
Business & Economics
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output 1992 2017
2
Citations
(Scopus)
Effect of Store Brand Introduction on Channel Price Leadership: An Empirical Investigation
Chung, H. & Lee, E., 2017, (Accepted/In press) In : Journal of Retailing.Research output: Contribution to journal › Article
Store brands
Price leadership
Empirical investigation
Retailers
National brands
9
Citations
(Scopus)
Store Brand Quality and Retailer's Product Line Design
Chung, H. & Lee, E., 2017, (Accepted/In press) In : Journal of Retailing.Research output: Contribution to journal › Article
Retailers
Store brands
Product line design
National brands
Willingness-to-pay
13
Citations
(Scopus)
Asymmetric relationships with symmetric suppliers: Strategic choice of supply chain price leadership in a competitive market
Chung, H. & Lee, E., Nov 2 2015, (Accepted/In press) In : European Journal of Operational Research.Research output: Contribution to journal › Article
Leadership
Supply Chain
Supply chains
Costs
Pricing
3
Citations
(Scopus)
Does channel decentralization lead to low quality product lines?
Chung, H. & Lee, E., Sep 2 2014, In : European Journal of Marketing. 48, p. 1870-1891 22 p.Research output: Contribution to journal › Article
Product line
Decentralization
Product line design
Cannibalization
Segmentation
13
Citations
(Scopus)
A "meta-analysis" of multibrand, multioutlet channel systems
Lee, E., Staelin, R., Yoo, W. S. & Du, R. C. T., Sep 2013, In : Management Science. 59, 9, p. 1950-1969 20 p.Research output: Contribution to journal › Article
Channel structure
Meta-analysis
Linkage
Consumer behaviour
Generalizability
Press and Media
INTERNATIONALIZATION COUNCIL TO EXAMINE STRATEGIES FOR ENHANCED PARTNERSHIPS WITH CHINA
Joanna O Masingila, Yingyi Ma, Ravi Dharwadkar, Eunkyu Lee & Elisa Dekaney
10/16/18
1 item of Media coverage
Press/Media: Expert Comment
Nike’s Reputation Took a Hit After Kaepernick Ad. Now It’s Climbing Back
9/20/18
1 Media contribution
Press/Media: Expert Comment
The last Blockbuster video in the U.S. has no plans to close
8/14/18
1 Media contribution
Press/Media: Expert Comment