• 26 Citations
  • 2 h-Index
20092018
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Fingerprint Dive into the research topics where Ernest Lathrop is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Labels Engineering & Materials Science
Private labels Business & Economics
Durables Business & Economics
Consumer perceptions Business & Economics
Internet Medicine & Life Sciences
Calibration Medicine & Life Sciences
Product category Business & Economics
Research Medicine & Life Sciences

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Research Output 2009 2018

  • 26 Citations
  • 2 h-Index
  • 3 Article
1 Citation (Scopus)

The relationship between price and quality in durable product categories with private label brands

Boyle, P. J., Kim, H. & Lathrop, E., Jan 1 2018, (Accepted/In press) In : Journal of Product and Brand Management.

Research output: Contribution to journalArticle

Labels
Private labels
Durables
Product category
National brands
13 Citations (Scopus)

The value of private label brands to U.S. consumers: An objective and subjective assessment

Boyle, P. J. & Lathrop, E., Jan 2013, In : Journal of Retailing and Consumer Services. 20, 1, p. 80-86 7 p.

Research output: Contribution to journalArticle

Private labels
Consumer knowledge
Quality improvement
Price premium
Purchase
12 Citations (Scopus)

Are consumers' perceptions of price–quality relationships well calibrated?

Boyle, P. J. & Lathrop, E., Jan 1 2009, In : International Journal of Consumer Studies. 33, 1, p. 58-63 6 p.

Research output: Contribution to journalArticle

Internet
Calibration
Consumer perceptions
Research
Information Storage and Retrieval

Press and Media