• 27 Citations
  • 2 h-Index
20092018

Research output per year

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Research Output

  • 27 Citations
  • 2 h-Index
  • 3 Article

The relationship between price and quality in durable product categories with private label brands

Boyle, P. J., Kim, H. & Lathrop, E., Jan 1 2018, (Accepted/In press) In : Journal of Product and Brand Management.

Research output: Contribution to journalArticle

  • 2 Scopus citations

    The value of private label brands to U.S. consumers: An objective and subjective assessment

    Boyle, P. J. & Lathrop, E., Jan 2013, In : Journal of Retailing and Consumer Services. 20, 1, p. 80-86 7 p.

    Research output: Contribution to journalArticle

  • 13 Scopus citations

    Are consumers' perceptions of price–quality relationships well calibrated?

    Boyle, P. J. & Lathrop, E., Jan 1 2009, In : International Journal of Consumer Studies. 33, 1, p. 58-63 6 p.

    Research output: Contribution to journalArticle

  • 12 Scopus citations

    Press and Media