Projects per year
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Projects
- 1 Finished
Research Output
Stop the music! How advertising can help stop college students from downloading music illegally
Sheehan, B., Tsao, J. & Pokrywczynski, J., Sep 26 2012, In : Journal of Advertising Research. 52, 3Research output: Contribution to journal › Article
10
Scopus
citations
Convergence, contradiction and collaboration: Case studies on developing creative strategies for digital components of integrated campaigns
Sheehan, B. & Young, A., 2010, Handbook of Research on Digital Media and Advertising: User Generated Content Consumption. IGI Global, p. 275-298 24 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
1
Scopus
citations
Motivations for gratifications of digital music piracy among college students
Sheehan, B., Tsao, J. & Yang, S. U., Nov 1 2010, In : Atlantic Journal of Communication. 18, 5, p. 241-258 18 p.Research output: Contribution to journal › Article
10
Scopus
citations
Press and Media
So far, it’s all going according to plan Syracuse University and other Central New York colleges are off to good starts Colleges: Professors see reasons for optimism
9/1/20
1 item of Media coverage
Press/Media: Expert Comment
A reason for cautious optimism: Syracuse, other CNY colleges off to good starts
8/29/20
1 item of Media coverage
Press/Media: Expert Comment
When will the 'Resurgence' come? Asks Brian Sheehan
5/8/20
1 item of Media coverage
Press/Media: Expert Comment