• 20 Citations
  • 2 h-Index
20092012

Research output per year

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Projects

Research Output

  • 20 Citations
  • 2 h-Index
  • 2 Article
  • 1 Chapter

Stop the music! How advertising can help stop college students from downloading music illegally

Sheehan, B., Tsao, J. & Pokrywczynski, J., Sep 26 2012, In : Journal of Advertising Research. 52, 3

Research output: Contribution to journalArticle

Convergence, contradiction and collaboration: Case studies on developing creative strategies for digital components of integrated campaigns

Sheehan, B. & Young, A., Dec 1 2010, Handbook of Research on Digital Media and Advertising: User Generated Content Consumption. IGI Global, p. 275-298 24 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

  • 1 Scopus citations

    Motivations for gratifications of digital music piracy among college students

    Sheehan, B., Tsao, J. & Yang, S. U., Nov 1 2010, In : Atlantic Journal of Communication. 18, 5, p. 241-258 18 p.

    Research output: Contribution to journalArticle

  • 9 Scopus citations

    Press and Media

    COVID-19 Tying The Ad Market In Knots

    Brian Sheehan

    3/25/20

    1 item of Media coverage

    Press/Media: Expert Comment

    How the Coronavirus Crisis Is Tying the U.S. Ad Market in Knots

    Brian Sheehan

    3/25/20

    3 items of Media coverage

    Press/Media: Expert Comment

    How the 2020 Presidential Candidates Are Grappling With Obama’s Legacy

    Brian Sheehan

    2/28/20

    2 items of Media coverage

    Press/Media: Expert Comment