Projects per year
Fingerprint Dive into the research topics where Brian Sheehan is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 2 Similar Profiles
music
Social Sciences
Students
Engineering & Materials Science
piracy
Social Sciences
Marketing
Engineering & Materials Science
student
Social Sciences
motivation to study
Social Sciences
Economics
Engineering & Materials Science
Integrated
Business & Economics
Research Output 2010 2012
Stop the music! How advertising can help stop college students from downloading music illegally
Sheehan, B., Tsao, J. C. C. & Pokrywczynski, J., 2012, In : Journal of Advertising Research. 52, 3Research output: Contribution to journal › Article
Marketing
music
Students
student
Music
1
Citation
(Scopus)
Convergence, contradiction and collaboration: Case studies on developing creative strategies for digital components of integrated campaigns
Sheehan, B. & Young, A., 2010, Handbook of Research on Digital Media and Advertising: User Generated Content Consumption. IGI Global, p. 275-298 24 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
Integrated
Fragmentation
Development process
Advertising campaign
Simplicity
8
Citations
(Scopus)
Motivations for gratifications of digital music piracy among college students
Sheehan, B., Tsao, J. C. C. & Yang, S., Nov 2010, In : Atlantic Journal of Communication. 18, 5, p. 241-258 18 p.Research output: Contribution to journal › Article
piracy
music
Students
student
motivation to study
Press and Media
Jay Inslee Was the Climate Change Candidate. Did His Campaign Brand Effectively Convey That?
8/23/19
2 items of Media coverage
Press/Media: Expert Comment
Why Companies Are Increasingly Taking New Brands and Products to the Super Bowl Stage
1/30/19
1 item of media coverage
Press/Media: Expert Comment
Hulu, AT&T to Run Ads in 2019 When Viewers Pause Their Streaming TV
12/4/18
3 items of media coverage
Press/Media: Expert Comment
Read Next: TV's Next Commercial Break Might Be the Pause in Your Binge (EXCLUSIVE)
12/4/18
1 item of media coverage
Press/Media: Expert Comment
TV's Next Commercial Break Might Be the Pause in Your Binge (EXCLUSIVE)
12/4/18
1 item of media coverage
Press/Media: Expert Comment