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Fingerprint Dive into the research topics where Brian Sheehan is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 2 Similar Profiles
music Social Sciences
Students Engineering & Materials Science
piracy Social Sciences
Marketing Engineering & Materials Science
student Social Sciences
motivation to study Social Sciences
Economics Engineering & Materials Science
Integrated Business & Economics

Projects 2009 2011

Research Output 2010 2012

  • 18 Citations
  • 2 h-Index
  • 2 Article
  • 1 Chapter
Marketing
music
Students
student
Music
1 Citation (Scopus)

Convergence, contradiction and collaboration: Case studies on developing creative strategies for digital components of integrated campaigns

Sheehan, B. & Young, A., 2010, Handbook of Research on Digital Media and Advertising: User Generated Content Consumption. IGI Global, p. 275-298 24 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Integrated
Fragmentation
Development process
Advertising campaign
Simplicity
8 Citations (Scopus)

Motivations for gratifications of digital music piracy among college students

Sheehan, B., Tsao, J. C. C. & Yang, S., Nov 2010, In : Atlantic Journal of Communication. 18, 5, p. 241-258 18 p.

Research output: Contribution to journalArticle

piracy
music
Students
student
motivation to study