Fingerprint Fingerprint is based on mining the text of the persons scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

  • 2 Similar Profiles
music Social Sciences
Students Engineering & Materials Science
piracy Social Sciences
Marketing Engineering & Materials Science
student Social Sciences
motivation to study Social Sciences
Economics Engineering & Materials Science
Integrated Business & Economics

Projects 2009 2011

Research Output 2010 2012

  • 13 Citations
  • 2 h-Index
  • 2 Article
  • 1 Chapter
Marketing
music
Students
student
Music
1 Citations

Convergence, contradiction and collaboration: Case studies on developing creative strategies for digital components of integrated campaigns

Sheehan, B. & Young, A. 2010 Handbook of Research on Digital Media and Advertising: User Generated Content Consumption. IGI Global, p. 275-298 24 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Integrated
Fragmentation
Development process
Advertising campaign
Simplicity
7 Citations

Motivations for gratifications of digital music piracy among college students

Sheehan, B., Tsao, J. & Yang, S. Nov 2010 In : Atlantic Journal of Communication. 18, 5, p. 241-258 18 p.

Research output: Contribution to journalArticle

piracy
music
Students
student
motivation to study

Press and Media

5 Ways to Mute the 'Buy Now' Appeals in Infomericals

Brian Sheehan

4/11/18

3 items of media coverage

Press / Media: Expert Comment

5 Ways to Mute the ‘Buy Now’ Appeals in Infomericals

Brian Sheehan

4/11/18

15 items of media coverage

Press / Media: Expert Comment

Taco Bell Eyes Sequel for Movie-Trailer Ads Touting Nacho Fries

Brian Sheehan

3/29/18

2 items of media coverage

Press / Media: Expert Comment

Manning and Beckham sweep Super Bowl off its feet

Brian Sheehan

2/5/18

2 items of media coverage

Press / Media: Expert Comment