Projects per year
Personal profile
Research Interests
- Strategy Development
- digital strategy
- advertising strategy
- branding
- emotional connections to consumers
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Dive into the research topics where Brian Sheehan is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Projects
- 1 Finished
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Transformations of Motivations Study: Exploring the Impact of Advertising Concepts to Help Change Motivations for Digital Music Piracy
9/1/09 → 3/31/11
Project: Sponsored Project
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Stop the music! How advertising can help stop college students from downloading music illegally
Sheehan, B., Tsao, J. & Pokrywczynski, J., Sep 26 2012, In: Journal of Advertising Research. 52, 3Research output: Contribution to journal › Article › peer-review
11 Scopus citations -
Convergence, contradiction and collaboration: Case studies on developing creative strategies for digital components of integrated campaigns
Sheehan, B. & Young, A., 2010, Handbook of Research on Digital Media and Advertising: User Generated Content Consumption. IGI Global, p. 275-298 24 p.Research output: Chapter in Book/Entry/Poem › Chapter
1 Scopus citations -
Motivations for gratifications of digital music piracy among college students
Sheehan, B., Tsao, J. & Yang, S. U., Nov 1 2010, In: Atlantic Journal of Communication. 18, 5, p. 241-258 18 p.Research output: Contribution to journal › Article › peer-review
12 Scopus citations
Press and Media
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When will the 'Resurgence' come? Asks Brian Sheehan
5/8/20
1 item of Media coverage
Press/Media: Expert Comment
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5 Ways to Mute the 'Buy Now' Appeals in Infomercials
4/11/18
31 items of Media coverage
Press/Media: Expert Comment
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5 Ways to Mute the ‘Buy Now’ Appeals in Infomercials
4/10/18 → 4/11/18
2 items of Media coverage
Press/Media: Expert Comment
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5 Ways to Mute the ‘Buy Now’ Appeals in Infomericals
4/11/18
49 items of Media coverage
Press/Media: Expert Comment
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MTV Enlists A$AP Rocky to Devise Concepts for Viewers, Advertisers
9/30/16
1 item of Media coverage
Press/Media: Expert Comment