Projects per year
Fingerprint Dive into the research topics where Brian Sheehan is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
Projects
- 1 Finished
Research Output
Stop the music! How advertising can help stop college students from downloading music illegally
Sheehan, B., Tsao, J. & Pokrywczynski, J., Sep 26 2012, In : Journal of Advertising Research. 52, 3Research output: Contribution to journal › Article
Convergence, contradiction and collaboration: Case studies on developing creative strategies for digital components of integrated campaigns
Sheehan, B. & Young, A., Dec 1 2010, Handbook of Research on Digital Media and Advertising: User Generated Content Consumption. IGI Global, p. 275-298 24 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
1
Scopus
citations
Motivations for gratifications of digital music piracy among college students
Sheehan, B., Tsao, J. & Yang, S. U., Nov 1 2010, In : Atlantic Journal of Communication. 18, 5, p. 241-258 18 p.Research output: Contribution to journal › Article
9
Scopus
citations
Press and Media
How the Coronavirus Crisis Is Tying the U.S. Ad Market in Knots
3/25/20
3 items of Media coverage
Press/Media: Expert Comment
How the 2020 Presidential Candidates Are Grappling With Obama’s Legacy
2/28/20
2 items of Media coverage
Press/Media: Expert Comment
Jay Inslee Was the Climate Change Candidate. Did His Campaign Brand Effectively Convey That?
8/23/19
2 items of Media coverage
Press/Media: Expert Comment
Why Companies Are Increasingly Taking New Brands and Products to the Super Bowl Stage
1/30/19
1 item of Media coverage
Press/Media: Expert Comment