Fingerprint Fingerprint is based on mining the text of the persons scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

  • 1 Similar Profiles
piracy Social Sciences
music Social Sciences
utility Social Sciences
Students Engineering & Materials Science
motivation Social Sciences
college Social Sciences
student Social Sciences
Economics Engineering & Materials Science

Projects 2009 2011

Research Output 2010 2012

  • 11 Citations
  • 2 h-Index from Scopus
  • 2 Article
  • 1 Chapter
Marketing
Students
1 Citations

Convergence, contradiction and collaboration: Case studies on developing creative strategies for digital components of integrated campaigns

Sheehan, B. & Young, A. 2010 Handbook of Research on Digital Media and Advertising: User Generated Content Consumption. IGI Global, p. 275-298 24 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Fragmentation
Placement
Scenarios
Simplicity
Movies
7 Citations

Motivations for gratifications of digital music piracy among college students

Sheehan, B., Tsao, J. & Yang, S. Nov 2010 In : Atlantic Journal of Communication. 18, 5, p. 241-258 18 p.

Research output: Contribution to journalArticle

piracy
music
utility
Students
motivation

Press / Media

Madison Avenue, NBC Wrangle Over $5 Million Super Bowl Ads (EXCLUSIVE)

Brian Sheehan

7/7/177/8/17

2 items of media coverage

Press / Media: Expert Comment

At Super Bowl, Has Time Run Out for Two-Minute Commercials?

Brian Sheehan

1/31/17

1 item of media coverage

Press / Media: Expert Comment

Long Live Reach: Buying Eyeballs Still Works If It's Done Right

Brian Sheehan

1/13/17

1 item of media coverage

Press / Media: Expert Comment