Projects per year
Personal profile
Research Interests
- Strategy Development
- digital strategy
- advertising strategy
- branding
- emotional connections to consumers
Fingerprint
Dive into the research topics where Brian Sheehan is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Projects
- 1 Finished
-
Stop the music! How advertising can help stop college students from downloading music illegally
Sheehan, B., Tsao, J. & Pokrywczynski, J., Sep 26 2012, In: Journal of Advertising Research. 52, 3Research output: Contribution to journal › Article › peer-review
11 Scopus citations -
Convergence, contradiction and collaboration: Case studies on developing creative strategies for digital components of integrated campaigns
Sheehan, B. & Young, A., 2010, Handbook of Research on Digital Media and Advertising: User Generated Content Consumption. IGI Global, p. 275-298 24 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
1 Scopus citations -
Motivations for gratifications of digital music piracy among college students
Sheehan, B., Tsao, J. & Yang, S. U., Nov 1 2010, In: Atlantic Journal of Communication. 18, 5, p. 241-258 18 p.Research output: Contribution to journal › Article › peer-review
10 Scopus citations
Press and Media
-
Budweiser Is Officially Benching Itself From the Super Bowl LV Ad Lineup
1/26/21
1 item of Media coverage
Press/Media: Expert Comment
-
These Are 10 Brands That Won't Air Commercials During Super Bowl LV
1/26/21
3 items of Media coverage
Press/Media: Expert Comment
-
Anheuser-Busch Pulls Budweiser From Super Bowl Ad Lineup
1/25/21
4 items of Media coverage
Press/Media: Expert Comment
-
Harley-Davidson has left a trail of broken hearts. Who will mend and enrapture them?
10/17/20
1 item of Media coverage
Press/Media: Expert Comment
-
The revivals of the Ford Bronco and Jeep Wagoneer are actually about American anxiety
9/14/20
1 item of Media coverage
Press/Media: Expert Comment