• 11 Citations
  • 1 h-Index
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Fingerprint Dive into the research topics where Breagin Riley is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Prescription Drugs Medicine & Life Sciences
Dietary Supplements Medicine & Life Sciences
Marketing Medicine & Life Sciences
Research Medicine & Life Sciences
Skepticism Business & Economics
Prescription drugs Business & Economics
Doctors Business & Economics
Interaction Business & Economics

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Research Output 2015 2017

  • 11 Citations
  • 1 h-Index
  • 2 Article
1 Citation (Scopus)

The adverse effect of doctors’ skepticism toward prescription drugs

Johnson, D. S., Riley, B. & Sato, S., 2017, In : International Journal of Pharmaceutical and Healthcare Marketing. 11, 3, p. 222-234 13 p.

Research output: Contribution to journalArticle

Prescription Drugs
Dietary Supplements
Prescription drugs
10 Citations (Scopus)

As worlds collide: The role of marketing management in customer-to-customer interactions

Ekpo, A. E., Riley, B., Thomas, K. D., Yvaire, Z., Henderson Gerri, G. R. & Muñoz, I. I., Jan 1 2015, In : Journal of Business Research. 68, 1, p. 119-126 8 p.

Research output: Contribution to journalArticle

Marketing management
Customer service

Press and Media