• 31 Citations
  • 1 h-Index

Research output per year

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Fingerprint Dive into the research topics where Beth Egan is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Research Output

  • 31 Citations
  • 1 h-Index
  • 3 Article

Note From the Editors

Rose, P. & Egan, B., Sep 2 2018, In : Journal of Current Issues and Research in Advertising. 39, 3, 1 p.

Research output: Contribution to journalArticle

Trust in native advertising: The neuroscience behind the processing of branded content

Egan, B., Hirshfield, L., Costa, M. R. & Buntain, N., Sep 1 2018, In : Journal of Digital and Social Media Marketing. 6, 3, p. 259-272 14 p.

Research output: Contribution to journalArticle

  • 1 Scopus citations

    The cross-platform synergies of digital video advertising: Implications for cross-media campaigns in television, Internet and mobile TV

    Lim, J. S., Ri, S. Y., Egan, B. D. & Biocca, F. A., Jul 2015, In : Computers in Human Behavior. 48, p. 463-472 10 p.

    Research output: Contribution to journalArticle

  • 30 Scopus citations