Projects per year
Personal profile
Education
Business, MBA, Southern Methodist University
Award Date: Aug 20 1990
Advertising, BS, Syracuse University
Award Date: May 15 1988
Research Interests
- native advertising
- branded content
- television ratings
- machine learning
- psychophysiologic research
- neuromarketing
- ad trust
- sponsored content
- misinformation
- vaccine confidence
- vaccine
- COVID-19
- advertising
- viewership
- comcore
- ratings
- television
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Projects
- 1 Finished
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Trust in Native Advertising: The Neuroscience Behind the Processing of Branded Content
Egan, B., Costa, M. & Hirshfield, L. M.
3/5/18 → 8/31/18
Project: Research project
Research output
- 45 Citations
- 1 h-Index
- 3 Article
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Note From the Editors
Rose, P. & Egan, B., Sep 2 2018, In: Journal of Current Issues and Research in Advertising. 39, 3, 1 p.Research output: Contribution to journal › Article › peer-review
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Trust in native advertising: The neuroscience behind the processing of branded content
Egan, B., Hirshfield, L. M., Costa, M. R. & Buntain, N., Sep 1 2018, In: Journal of Digital and Social Media Marketing. 6, 3, p. 259-272 14 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
The cross-platform synergies of digital video advertising: Implications for cross-media campaigns in television, Internet and mobile TV
Lim, J. S., Ri, S. Y., Egan, B. D. & Biocca, F., Jul 2015, In: Computers in Human Behavior. 48, p. 463-472 10 p.Research output: Contribution to journal › Article › peer-review
44 Scopus citations
Press and Media
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All Those Celebrities Pushing Crypto Are Not So Vocal Now – The New York Times
5/17/22
1 item of Media coverage
Press/Media: Expert Comment
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Crypto bowl! Viewers Are Flooded With Cryptocurrency Commercials During The Super Bowl
2/13/22
1 item of Media coverage
Press/Media: Expert Comment
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Crypto bowl! Viewers will be inundated with cryptocurrency commercials during the Super Bowl
2/13/22
1 item of Media coverage
Press/Media: Expert Comment
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Prepare Yourself for This Weekend’s ‘Crypto Bowl’ – The New York Times
2/13/22
1 item of Media coverage
Press/Media: Expert Comment
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Inside the $22 billion deodorant industry's effort to ditch plastic
12/13/21
1 item of Media coverage
Press/Media: Expert Comment