Projects per year
Fingerprint Dive into the research topics where Beth Egan is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
Marketing
Engineering & Materials Science
Television
Engineering & Materials Science
neurosciences
Social Sciences
Internet
Engineering & Materials Science
avoidance behavior
Social Sciences
advertising industry
Social Sciences
Near infrared spectroscopy
Engineering & Materials Science
consumption behavior
Social Sciences
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Projects 2018 2018
- 1 Finished
Trust in Native Advertising: The Neuroscience Behind the Processing of Branded Content
Egan, B., Costa, M. & Hirshfield, L. M.
3/5/18 → 8/31/18
Project: Research project
Research Output 2015 2018
- 22 Citations
- 1 h-Index
- 3 Article
Note From the Editors
Rose, P. & Egan, B., Sep 2 2018, In : Journal of Current Issues and Research in Advertising. 39, 3, 1 p.Research output: Contribution to journal › Article
Trust in native advertising: The neuroscience behind the processing of branded content
Egan, B., Hirshfield, L. M., Costa, M. R. & Buntain, N., Sep 1 2018, In : Journal of Digital and Social Media Marketing. 6, 3, p. 259-272 14 p.Research output: Contribution to journal › Article
neurosciences
Marketing
avoidance behavior
advertising industry
Near infrared spectroscopy
22
Citations
(Scopus)
The cross-platform synergies of digital video advertising: Implications for cross-media campaigns in television, Internet and mobile TV
Lim, J. S., Ri, S. Y., Egan, B. & Biocca, F. A., 2015, In : Computers in Human Behavior. 48, p. 463-472 10 p.Research output: Contribution to journal › Article
Television
Internet
Marketing
Digital Video
World Wide Web
Press and Media
Comscore Television Viewing Data Helps Predict Advertising Audience Decline
1/16/20 → 1/17/20
30 items of Media coverage
Press/Media: Expert Comment
Syracuse and Comscore Analyse Ad Audience Drop-Off
1/17/20
1 item of Media coverage
Press/Media: Expert Comment
Comscore Television Viewing Data Helps Predict Advertising Audience Decline; New research utilizes artificial neural networks, harnesses Comscore's massive television viewing database to quantitatively assess influencing factors affecting ad avoidance
1/16/20
5 items of Media coverage
Press/Media: Expert Comment
Was South Dakota's New Anti-Meth Ad Campaign Slogan a Gaffe?
11/20/19
1 item of Media coverage
Press/Media: Expert Comment
'Meth. We're On it': South Dakota Mocked for New Anti-Meth Campaign
11/19/19
1 item of Media coverage
Press/Media: Expert Comment