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Fingerprint Dive into the research topics where Beth Egan is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Marketing Engineering & Materials Science
Television Engineering & Materials Science
neurosciences Social Sciences
Internet Engineering & Materials Science
avoidance behavior Social Sciences
advertising industry Social Sciences
Near infrared spectroscopy Engineering & Materials Science
consumption behavior Social Sciences

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Projects 2018 2018

Research Output 2015 2018

  • 19 Citations
  • 1 h-Index
  • 3 Article

Note From the Editors

Rose, P. & Egan, B., Sep 2 2018, In : Journal of Current Issues and Research in Advertising. 39, 3, 1 p.

Research output: Contribution to journalArticle

Trust in native advertising: The neuroscience behind the processing of branded content

Egan, B., Hirshfield, L. M., Costa, M. R. & Buntain, N., Sep 1 2018, In : Journal of Digital and Social Media Marketing. 6, 3, p. 259-272 14 p.

Research output: Contribution to journalArticle

neurosciences
Marketing
avoidance behavior
advertising industry
Near infrared spectroscopy
19 Citations (Scopus)

The cross-platform synergies of digital video advertising: Implications for cross-media campaigns in television, Internet and mobile TV

Lim, J. S., Ri, S. Y., Egan, B. & Biocca, F. A., 2015, In : Computers in Human Behavior. 48, p. 463-472 10 p.

Research output: Contribution to journalArticle

Television
Internet
Marketing
Digital Video
World Wide Web