Projects per year
Fingerprint Dive into the research topics where Beth Egan is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
Marketing
Engineering & Materials Science
Television
Engineering & Materials Science
neurosciences
Social Sciences
Internet
Engineering & Materials Science
avoidance behavior
Social Sciences
advertising industry
Social Sciences
Near infrared spectroscopy
Engineering & Materials Science
consumption behavior
Social Sciences
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Projects 2018 2018
- 1 Finished
Trust in Native Advertising: The Neuroscience Behind the Processing of Branded Content
Egan, B., Costa, M. & Hirshfield, L. M.
3/5/18 → 8/31/18
Project: Research project
Research Output 2015 2018
- 19 Citations
- 1 h-Index
- 3 Article
Note From the Editors
Rose, P. & Egan, B., Sep 2 2018, In : Journal of Current Issues and Research in Advertising. 39, 3, 1 p.Research output: Contribution to journal › Article
Trust in native advertising: The neuroscience behind the processing of branded content
Egan, B., Hirshfield, L. M., Costa, M. R. & Buntain, N., Sep 1 2018, In : Journal of Digital and Social Media Marketing. 6, 3, p. 259-272 14 p.Research output: Contribution to journal › Article
neurosciences
Marketing
avoidance behavior
advertising industry
Near infrared spectroscopy
19
Citations
(Scopus)
The cross-platform synergies of digital video advertising: Implications for cross-media campaigns in television, Internet and mobile TV
Lim, J. S., Ri, S. Y., Egan, B. & Biocca, F. A., 2015, In : Computers in Human Behavior. 48, p. 463-472 10 p.Research output: Contribution to journal › Article
Television
Internet
Marketing
Digital Video
World Wide Web
Press and Media
Britain bans ads with gender stereotypes, derogatory body image messages
6/18/19
2 items of media coverage
Press/Media: Expert Comment
Britain’s gender stereotype ban just went into effect, but it won’t make ads better
6/18/19
2 items of media coverage
Press/Media: Expert Comment
Women can’t park cars, men can’t change diapers: Britain bans ads depicting stereotypes
6/17/19
1 item of media coverage
Press/Media: Expert Comment
Women who can’t park cars, men who can’t change diapers: Britain bans ads depicting harmful gender stereotypes
6/17/19
3 items of media coverage
Press/Media: Expert Comment
Burger King's 'Real Meals' are about more than trolling McDonald's. They're about mental health.
5/2/19 → 5/4/19
21 items of media coverage
Press/Media: Expert Comment