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Beth Egan

  • 31 Citations
  • 1 h-Index
20152018

Research output per year

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Projects

Trust in Native Advertising: The Neuroscience Behind the Processing of Branded Content

Egan, B., Costa, M. & Hirshfield, L. M.

Nativo

3/5/18 → 8/31/18

Project: Research project

Research Output

  • 31 Citations
  • 1 h-Index
  • 3 Article

Note From the Editors

Rose, P. & Egan, B., Sep 2 2018, In : Journal of Current Issues and Research in Advertising. 39, 3, 1 p.

Research output: Contribution to journal › Article

Trust in native advertising: The neuroscience behind the processing of branded content

Egan, B., Hirshfield, L., Costa, M. R. & Buntain, N., Sep 1 2018, In : Journal of Digital and Social Media Marketing. 6, 3, p. 259-272 14 p.

Research output: Contribution to journal › Article

    • 1 Scopus citations

    The cross-platform synergies of digital video advertising: Implications for cross-media campaigns in television, Internet and mobile TV

    Lim, J. S., Ri, S. Y., Egan, B. D. & Biocca, F. A., Jul 2015, In : Computers in Human Behavior. 48, p. 463-472 10 p.

    Research output: Contribution to journal › Article

    • 30 Scopus citations

    Press and Media

    Investors on Facebook ad defections: There’s ‘no other place to go'

    Beth Egan

    6/30/20

    4 items of Media coverage

    Press/Media: Expert Comment

    Studies showcase hopeful facts for organizations weighing the risks and opportunities of marketing during COVID-19

    Beth Egan

    4/27/20

    1 item of Media coverage

    Press/Media: Expert Comment

    Levi’s COVID-19 response, metrics to watch during the crisis, and why it’s time to consider TikTok

    Beth Egan

    4/24/20

    1 item of Media coverage

    Press/Media: Expert Comment

    How you can keep your organization relevant in the midst of a global crisis

    Beth Egan

    4/21/20

    1 item of Media coverage

    Press/Media: Expert Comment

    How Brands Should Respond During the COVID-19 Crisis

    Beth Egan

    4/13/20 → 4/17/20

    3 items of Media coverage

    Press/Media: Expert Comment