• Source: Scopus
  • Calculated based on no. of publications stored in Pure and citations from Scopus
20152018

Research activity per year

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Personal profile

Education

Business, MBA, Southern Methodist University

Award Date: Aug 20 1990

Advertising, BS, Syracuse University

Award Date: May 15 1988

Research Interests

  • native advertising
  • branded content
  • television ratings
  • machine learning
  • psychophysiologic research
  • neuromarketing
  • ad trust
  • sponsored content
  • misinformation
  • vaccine confidence
  • vaccine
  • COVID-19
  • advertising
  • viewership
  • comcore
  • ratings
  • television

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Dive into the research topics where Beth Egan is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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