Projects per year
Personal profile
Education
Business, MBA, Southern Methodist University
Award Date: Aug 20 1990
Advertising, BS, Syracuse University
Award Date: May 15 1988
Research Interests
- native advertising
- branded content
- television ratings
- machine learning
- psychophysiologic research
- neuromarketing
- ad trust
- sponsored content
- misinformation
- vaccine confidence
- vaccine
- COVID-19
- advertising
- viewership
- comcore
- ratings
- television
Fingerprint
Dive into the research topics where Beth Egan is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Projects
- 1 Finished
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Trust in Native Advertising: The Neuroscience Behind the Processing of Branded Content
Egan, B., Hirshfield, L. & Costa, M.
3/5/18 → 4/9/19
Project: Sponsored Project
Research output
- 3 Article
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Note From the Editors
Rose, P. & Egan, B., Sep 2 2018, In: Journal of Current Issues and Research in Advertising. 39, 3, 1 p.Research output: Contribution to journal › Article › peer-review
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Trust in native advertising: The neuroscience behind the processing of branded content
Egan, B., Hirshfield, L. M., Costa, M. R. & Buntain, N., Sep 1 2018, In: Journal of Digital and Social Media Marketing. 6, 3, p. 259-272 14 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
The cross-platform synergies of digital video advertising: Implications for cross-media campaigns in television, Internet and mobile TV
Lim, J. S., Ri, S. Y., Egan, B. D. & Biocca, F., Jul 2015, In: Computers in Human Behavior. 48, p. 463-472 10 p.Research output: Contribution to journal › Article › peer-review
55 Scopus citations
Press and Media
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Regulating online ads hurts small business Beth Egan Guest Opinion
5/20/23
1 item of Media coverage
Press/Media: Expert Comment
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Washington will set back small business by regulating online ads (Guest Opinion by Beth Egan)
5/18/23
2 items of Media coverage
Press/Media: Expert Comment
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Small businesses fight back against anti-digital advertising bill
4/20/23
1 item of Media coverage
Press/Media: Expert Comment
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Big Tech television ads paint a rosy picture of a problematic industry
11/2/21 → 11/3/21
28 items of Media coverage
Press/Media: Expert Comment
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The W2O Center for Social Commerce at Syracuse University’s S.I. Newhouse School of Public Communications Releases Signature Research Study on the College Experience During COVID-19
3/22/21
8 items of Media coverage
Press/Media: Expert Comment