Beth Egan

Syracuse University, S.I. Newhouse School of Public Communications

Source: Scopus
Calculated based on no. of publications stored in Pure and citations from Scopus

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1 Finished

Trust in Native Advertising: The Neuroscience Behind the Processing of Branded Content
Egan, B., Costa, M. & Hirshfield, L. M.
Nativo
3/5/18 → 8/31/18
Project: Research project

32 Citations
1 h-Index
3 Article

Note From the Editors
Rose, P. & Egan, B., Sep 2 2018, In : Journal of Current Issues and Research in Advertising. 39, 3, 1 p.
Research output: Contribution to journal › Article
Trust in native advertising: The neuroscience behind the processing of branded content
Egan, B., Hirshfield, L., Costa, M. R. & Buntain, N., Sep 1 2018, In : Journal of Digital and Social Media Marketing. 6, 3, p. 259-272 14 p.
Research output: Contribution to journal › Article
1 Scopus citations
The cross-platform synergies of digital video advertising: Implications for cross-media campaigns in television, Internet and mobile TV
Lim, J. S., Ri, S. Y., Egan, B. D. & Biocca, F. A., Jul 2015, In : Computers in Human Behavior. 48, p. 463-472 10 p.
Research output: Contribution to journal › Article
31 Scopus citations

Investors on Facebook ad defections: There’s ‘no other place to go'
Beth Egan
6/30/20
4 items of Media coverage
Press/Media: Expert Comment
Studies showcase hopeful facts for organizations weighing the risks and opportunities of marketing during COVID-19
Beth Egan
4/27/20
1 item of Media coverage
Press/Media: Expert Comment
Levi’s COVID-19 response, metrics to watch during the crisis, and why it’s time to consider TikTok
Beth Egan
4/24/20
1 item of Media coverage
Press/Media: Expert Comment
How you can keep your organization relevant in the midst of a global crisis
Beth Egan
4/21/20
1 item of Media coverage
Press/Media: Expert Comment
How Brands Should Respond During the COVID-19 Crisis
Beth Egan
4/13/20 → 4/17/20
3 items of Media coverage
Press/Media: Expert Comment