Projects per year
Personal profile
Education
Business, MBA, Southern Methodist University
Award Date: Aug 20 1990
Advertising, BS, Syracuse University
Award Date: May 15 1988
Research Interests
- native advertising
- branded content
- television ratings
- machine learning
- psychophysiologic research
- neuromarketing
- ad trust
- sponsored content
- misinformation
- vaccine confidence
- vaccine
- COVID-19
- advertising
- viewership
- comcore
- ratings
- television
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- 1 Similar Profiles
Projects
- 1 Finished
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Trust in Native Advertising: The Neuroscience Behind the Processing of Branded Content
Egan, B. (PI), Hirshfield, L. (CoI) & Costa, M. (CoI)
3/5/18 → 4/9/19
Project: Sponsored Project
Research output
- 3 Article
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Note From the Editors
Rose, P. & Egan, B., Sep 2 2018, In: Journal of Current Issues and Research in Advertising. 39, 3, p. 221 1 p.Research output: Contribution to journal › Article › peer-review
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Trust in native advertising: The neuroscience behind the processing of branded content
Egan, B., Hirshfield, L., Costa, M. R. & Buntain, N., Sep 1 2018, In: Journal of Digital and Social Media Marketing. 6, 3, p. 259-272 14 p.Research output: Contribution to journal › Article › peer-review
2 Scopus citations -
The cross-platform synergies of digital video advertising: Implications for cross-media campaigns in television, Internet and mobile TV
Lim, J. S., Ri, S. Y., Egan, B. D. & Biocca, F. A., Jul 2015, In: Computers in Human Behavior. 48, p. 463-472 10 p.Research output: Contribution to journal › Article › peer-review
68 Scopus citations
Press and Media
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Google’s Next Antitrust Trial Could Make Online Ads Less Annoying
9/9/24
1 item of Media coverage
Press/Media: Expert Comment
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Google’s Next Antitrust Trial Could Make Online Ads Less Annoying
9/9/24
3 items of Media coverage
Press/Media: Expert Comment
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Google Display Ads Antitrust Trial Rattles Small Businesses, Publishers
9/8/24
1 item of Media coverage
Press/Media: Expert Comment
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Data Privacy Bills Could Negatively Impact Niche Small Businesses
8/1/24
1 item of Media coverage
Press/Media: Expert Comment
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Small businesses concerned about digital privacy regulation
7/16/24
10 items of Media coverage
Press/Media: Expert Comment