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Beth Egan

  • 22 Citations
  • 1 h-Index
20152018

Research output per year

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Projects

Trust in Native Advertising: The Neuroscience Behind the Processing of Branded Content

Egan, B., Costa, M. & Hirshfield, L. M.

Nativo

3/5/18 → 8/31/18

Project: Research project

Research Output

  • 22 Citations
  • 1 h-Index
  • 3 Article

Note From the Editors

Rose, P. & Egan, B., Sep 2 2018, In : Journal of Current Issues and Research in Advertising. 39, 3, 1 p.

Research output: Contribution to journal › Article

Trust in native advertising: The neuroscience behind the processing of branded content

Egan, B., Hirshfield, L. M., Costa, M. R. & Buntain, N., Sep 1 2018, In : Journal of Digital and Social Media Marketing. 6, 3, p. 259-272 14 p.

Research output: Contribution to journal › Article

    • The cross-platform synergies of digital video advertising: Implications for cross-media campaigns in television, Internet and mobile TV

    Lim, J. S., Ri, S. Y., Egan, B. D. & Biocca, F. A., Jul 2015, In : Computers in Human Behavior. 48, p. 463-472 10 p.

    Research output: Contribution to journal › Article

    • 22 Scopus citations

    Press and Media

    Comscore Television Viewing Data Helps Predict Advertising Audience Decline

    Beth Egan

    1/16/20 → 1/17/20

    30 items of Media coverage

    Press/Media: Expert Comment

    Syracuse and Comscore Analyse Ad Audience Drop-Off

    Beth Egan

    1/17/20

    1 item of Media coverage

    Press/Media: Expert Comment

    Comscore Television Viewing Data Helps Predict Advertising Audience Decline; New research utilizes artificial neural networks, harnesses Comscore's massive television viewing database to quantitatively assess influencing factors affecting ad avoidance

    Beth Egan

    1/16/20

    5 items of Media coverage

    Press/Media: Expert Comment

    Was South Dakota's New Anti-Meth Ad Campaign Slogan a Gaffe?

    Beth Egan

    11/20/19

    1 item of Media coverage

    Press/Media: Expert Comment

    'Meth. We're On it': South Dakota Mocked for New Anti-Meth Campaign

    Beth Egan

    11/19/19

    1 item of Media coverage

    Press/Media: Expert Comment