Projects per year
Personal profile
Education
Business, MBA, Southern Methodist University
Award Date: Aug 20 1990
Advertising, BS, Syracuse University
Award Date: May 15 1988
Research Interests
- native advertising
- branded content
- television ratings
- machine learning
- psychophysiologic research
- neuromarketing
- ad trust
- sponsored content
- misinformation
- vaccine confidence
- vaccine
- COVID-19
- advertising
- viewership
- comcore
- ratings
- television
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Projects
- 1 Finished
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Trust in Native Advertising: The Neuroscience Behind the Processing of Branded Content
Egan, B., Costa, M. & Hirshfield, L. M.
3/5/18 → 8/31/18
Project: Research project
Research output
- 39 Citations
- 1 h-Index
- 3 Article
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Note From the Editors
Rose, P. & Egan, B., Sep 2 2018, In: Journal of Current Issues and Research in Advertising. 39, 3, 1 p.Research output: Contribution to journal › Article › peer-review
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Trust in native advertising: The neuroscience behind the processing of branded content
Egan, B., Hirshfield, L., Costa, M. R. & Buntain, N., Sep 1 2018, In: Journal of Digital and Social Media Marketing. 6, 3, p. 259-272 14 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
The cross-platform synergies of digital video advertising: Implications for cross-media campaigns in television, Internet and mobile TV
Lim, J. S., Ri, S. Y., Egan, B. D. & Biocca, F. A., Jul 2015, In: Computers in Human Behavior. 48, p. 463-472 10 p.Research output: Contribution to journal › Article › peer-review
38 Scopus citations
Press and Media
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Comscore Insights Power Award-Winning Syracuse University Research into TV Audience Retention
Beth Egan, Chilukuri K Mohan & Fiona Chew
4/7/21
21 items of Media coverage
Press/Media: Expert Comment
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New Study Shows SU Students Feel Isolated, Drained, Less Engaged with COVID Restrictions & Changes
3/23/21
1 item of Media coverage
Press/Media: Expert Comment
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The W2O Center for Social Commerce at Syracuse University’s S.I. Newhouse School of Public Communications Releases Signature Research Study on the College Experience During COVID-19
3/22/21
8 items of Media coverage
Press/Media: Expert Comment
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Investors on Facebook ad defections: There’s ‘no other place to go'
6/30/20
4 items of Media coverage
Press/Media: Expert Comment
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Studies showcase hopeful facts for organizations weighing the risks and opportunities of marketing during COVID-19
4/27/20
1 item of Media coverage
Press/Media: Expert Comment