• 249 Citations
  • 6 h-Index
19942019
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Research Output 1994 2019

  • 249 Citations
  • 6 h-Index
  • 11 Article
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Article
2019
Pricing strategy
GM food
Food labeling
Consumer attitudes
Labeling
2014
4 Citations (Scopus)

Value Co-Creation: Factors Affecting Discretionary Effort Exertion

Aggarwal, P. & Basu, A., Oct 1 2014, In : Services Marketing Quarterly. 35, 4, p. 321-336 16 p.

Research output: Contribution to journalArticle

Fitness center
Value co-creation
Factors
Interaction
Personal goals
2013
17 Citations (Scopus)

Pricing of experience products under consumer heterogeneity

Adhikari, A., Basu, A. & Raj, S., Jun 2013, In : International Journal of Hospitality Management. 33, 1, p. 6-18 13 p.

Research output: Contribution to journalArticle

leisure industry
retailing
elasticity
cluster analysis
marketing
2009
17 Citations (Scopus)

Impact of customer knowledge heterogeneity on bundling strategy

Basu, A. & Vitharana, P., Jul 2009, In : Marketing Science. 28, 4, p. 792-801 10 p.

Research output: Contribution to journalArticle

Customer knowledge
Bundling
Pricing strategy
Mixed bundling
Profit
2007
4 Citations (Scopus)

Components of optimal price under logit demand

Basu, A., Mazumdar, T. & Raj, S., Nov 1 2007, In : European Journal of Operational Research. 182, 3, p. 1084-1106 23 p.

Research output: Contribution to journalArticle

Logit
demand
Nonlinear equations
Profitability
value added
2004
6 Citations (Scopus)

The pricing of delivery services

Basu, A., Ingene, C. A. & Mazumdar, T., Nov 2004, In : Journal of Regional Science. 44, 4, p. 743-772 30 p.

Research output: Contribution to journalArticle

pricing
customer
retailing
profit
services
2003
73 Citations (Scopus)

Indirect network externality effects on product attributes

Basu, A., Mazumdar, T. & Raj, S., Mar 2003, In : Marketing Science. 22, 2, p. 209-221+269

Research output: Contribution to journalArticle

Product attributes
Network externalities
Complementary products
Interaction
Externalities
1998
18 Citations (Scopus)

Do warranties influence perceptions of service quality? A study of the automobile repair and service industry

Andaleeb, S. S. & Basu, A., Apr 1998, In : Journal of Retailing and Consumer Services. 5, 2, p. 87-91 5 p.

Research output: Contribution to journalArticle

Quality of service
Repair
Automobile
Warranty
Service industries
1995
29 Citations (Scopus)

Explaining blood donation

Andaleeb, S. S. & Basu, A., 1995, In : Journal of Health Care Marketing. 15, 1, p. 42-48 7 p.

Research output: Contribution to journalArticle

Blood Donors
Altruism
Blood Banks
Health
Health risk
5 Citations (Scopus)

Using a menu of geographic pricing plans: A theoretical investigation

Basu, A. & Mazumdar, T., 1995, In : Journal of Retailing. 71, 2, p. 173-202 30 p.

Research output: Contribution to journalArticle

Pricing
Menu
Profit
Costs
Elasticity
1994
76 Citations (Scopus)

Technical complexity and consumer knowledge as moderators of service quality evaluation in the automobile service industry

Andaleeb, S. S. & Basu, A., 1994, In : Journal of Retailing. 70, 4, p. 367-381 15 p.

Research output: Contribution to journalArticle

Automobiles
Industry
Perceived fairness
Quality evaluation
Moderator