• 230 Citations
  • 6 h-Index
19942014
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Fingerprint Fingerprint is based on mining the text of the experts' scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

pricing Social Sciences
demand Social Sciences
retailing Earth & Environmental Sciences
customer Social Sciences
leisure industry Earth & Environmental Sciences
value added Social Sciences
Pricing Business & Economics
profit Social Sciences

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Research Output 1994 2014

  • 230 Citations
  • 6 h-Index
  • 10 Article
3 Citations

Value Co-Creation: Factors Affecting Discretionary Effort Exertion

Aggarwal, P. & Basu, A., Oct 1 2014, In : Services Marketing Quarterly. 35, 4, p. 321-336 16 p.

Research output: Contribution to journalArticle

Fitness center
Value co-creation
Factors
Interaction
Personal goals
15 Citations

Pricing of experience products under consumer heterogeneity

Adhikari, A., Basu, A. & Raj, S., Jun 2013, In : International Journal of Hospitality Management. 33, 1, p. 6-18 13 p.

Research output: Contribution to journalArticle

leisure industry
retailing
elasticity
cluster analysis
marketing
16 Citations

Impact of customer knowledge heterogeneity on bundling strategy

Basu, A. & Vitharana, P., Jul 2009, In : Marketing Science. 28, 4, p. 792-801 10 p.

Research output: Contribution to journalArticle

Customer knowledge
Bundling
Pricing strategy
Mixed bundling
Profit
4 Citations

Components of optimal price under logit demand

Basu, A., Mazumdar, T. & Raj, S., Nov 1 2007, In : European Journal of Operational Research. 182, 3, p. 1084-1106 23 p.

Research output: Contribution to journalArticle

Logit
demand
Nonlinear equations
Profitability
value added
6 Citations

The pricing of delivery services

Basu, A., Ingene, C. A. & Mazumdar, T., Nov 2004, In : Journal of Regional Science. 44, 4, p. 743-772 30 p.

Research output: Contribution to journalArticle

pricing
customer
retailing
profit
services