• 308 Citations
  • 8 h-Index
1988 …2020

Research output per year

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Fingerprint Dive into the research topics where Amiya Basu is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Research Output

  • 308 Citations
  • 8 h-Index
  • 14 Article
  • Pricing Strategy for GM Food: Impact of Consumer Attitude Heterogeneity and GMO Food Labelling

    Li, R. & Basu, A. K., Aug 1 2020, In : Annals of Operations Research. 291, 1-2, p. 463-474 12 p.

    Research output: Contribution to journalArticle

  • 1 Scopus citations

    Value Co-Creation: Factors Affecting Discretionary Effort Exertion

    Aggarwal, P. & Basu, A. K., Oct 1 2014, In : Services Marketing Quarterly. 35, 4, p. 321-336 16 p.

    Research output: Contribution to journalArticle

  • 5 Scopus citations

    Pricing of experience products under consumer heterogeneity

    Adhikari, A., Basu, A. & Raj, S. P., Jun 1 2013, In : International Journal of Hospitality Management. 33, 1, p. 6-18 13 p.

    Research output: Contribution to journalArticle

  • 18 Scopus citations

    Impact of customer knowledge heterogeneity on bundling strategy

    Basu, A. & Vitharana, P., Jul 1 2009, In : Marketing Science. 28, 4, p. 792-801 10 p.

    Research output: Contribution to journalArticle

  • 19 Scopus citations