• 228 Citations
  • 6 h-Index
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Fingerprint Fingerprint is based on mining the text of the experts' scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

  • 1 Similar Profiles
Logit Mathematics
retailing Earth & Environmental Sciences
leisure industry Earth & Environmental Sciences
Pricing Business & Economics
Service industries Business & Economics
Automobile Business & Economics
Factors Business & Economics
Repair Business & Economics

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Research Output 1994 2014

  • 228 Citations
  • 6 h-Index
  • 10 Article
3 Citations

Value Co-Creation: Factors Affecting Discretionary Effort Exertion

Aggarwal, P. & Basu, A. K. Oct 1 2014 In : Services Marketing Quarterly. 35, 4, p. 321-336 16 p.

Research output: Contribution to journalArticle

Fitness center
Value co-creation
P value
Personal goals
15 Citations

Pricing of experience products under consumer heterogeneity

Adhikari, A., Basu, A. & Raj, S. P. Jun 2013 In : International Journal of Hospitality Management. 33, 1, p. 6-18 13 p.

Research output: Contribution to journalArticle

leisure industry
cluster analysis
16 Citations

Impact of customer knowledge heterogeneity on bundling strategy

Basu, A. & Vitharana, P. Jul 2009 In : Marketing Science. 28, 4, p. 792-801 10 p.

Research output: Contribution to journalArticle

Customer knowledge
Pricing strategy
Mixed bundling
4 Citations

Components of optimal price under logit demand

Basu, A., Mazumdar, T. & Raj, S. P., Nov 1 2007, In : European Journal of Operational Research. 182, 3, p. 1084-1106 23 p.

Research output: Contribution to journalArticle

Nonlinear equations
value added
6 Citations

The pricing of delivery services

Basu, A., Ingene, C. A. & Mazumdar, T. Nov 2004 In : Journal of Regional Science. 44, 4, p. 743-772 30 p.

Research output: Contribution to journalArticle