Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

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Pricing Business & Economics
Service industries Business & Economics
Automobile Business & Economics
Factors Business & Economics
Repair Business & Economics
Quality of service Business & Economics
Customer knowledge Business & Economics
Profit Business & Economics

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Research Output 1994 2014

  • 214 Citations
  • 6 h-Index from Scopus
  • 10 Article
3 Citations

Value Co-Creation: Factors Affecting Discretionary Effort Exertion

Aggarwal, P. & Basu, A. K. Oct 1 2014 In : Services Marketing Quarterly. 35, 4, p. 321-336 16 p.

Research output: Research - peer-reviewArticle

Fitness center
Value co-creation
Factors
P value
Personal goals
11 Citations

Pricing of experience products under consumer heterogeneity

Adhikari, A., Basu, A. & Raj, S. P. Jun 2013 In : International Journal of Hospitality Management. 33, 1, p. 6-18 13 p.

Research output: Research - peer-reviewArticle

Consumer heterogeneity
Pricing
product
price
Price competition
15 Citations

Impact of customer knowledge heterogeneity on bundling strategy

Basu, A. & Vitharana, P. Jul 2009 In : Marketing Science. 28, 4, p. 792-801 10 p.

Research output: Research - peer-reviewArticle

Customer knowledge
Bundling
Pricing strategy
Mixed bundling
Profit
4 Citations

Components of optimal price under logit demand

Basu, A., Mazumdar, T. & Raj, S. P. Nov 1 2007 In : European Journal of Operational Research. 182, 3, p. 1084-1106 23 p.

Research output: Research - peer-reviewArticle

Logit
Demand
demand
Nonlinear equations
Profitability
5 Citations

The pricing of delivery services

Basu, A., Ingene, C. A. & Mazumdar, T. Nov 2004 In : Journal of Regional Science. 44, 4, p. 743-772 30 p.

Research output: Research - peer-reviewArticle

services
plan
pricing
customer
retailing