• 296 Citations
  • 8 h-Index
1988 …2019
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Fingerprint Dive into the research topics where Amiya Basu is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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pricing Social Sciences
budget Social Sciences
demand Social Sciences
retailing Earth & Environmental Sciences
sales Social Sciences
customer Social Sciences
leisure industry Earth & Environmental Sciences
Pricing Business & Economics

Research Output 1988 2019

  • 296 Citations
  • 8 h-Index
  • 13 Article
Pricing strategy
GM food
Food labeling
Consumer attitudes
Labeling
4 Citations (Scopus)

Value Co-Creation: Factors Affecting Discretionary Effort Exertion

Aggarwal, P. & Basu, A., Oct 1 2014, In : Services Marketing Quarterly. 35, 4, p. 321-336 16 p.

Research output: Contribution to journalArticle

Fitness center
Value co-creation
Factors
Interaction
Personal goals
17 Citations (Scopus)

Pricing of experience products under consumer heterogeneity

Adhikari, A., Basu, A. & Raj, S., Jun 2013, In : International Journal of Hospitality Management. 33, 1, p. 6-18 13 p.

Research output: Contribution to journalArticle

leisure industry
retailing
elasticity
cluster analysis
marketing
18 Citations (Scopus)

Impact of customer knowledge heterogeneity on bundling strategy

Basu, A. & Vitharana, P., Jul 2009, In : Marketing Science. 28, 4, p. 792-801 10 p.

Research output: Contribution to journalArticle

Customer knowledge
Bundling
Pricing strategy
Mixed bundling
Profit
4 Citations (Scopus)

Components of optimal price under logit demand

Basu, A., Mazumdar, T. & Raj, S. P., Nov 1 2007, In : European Journal of Operational Research. 182, 3, p. 1084-1106 23 p.

Research output: Contribution to journalArticle

Logit
demand
Nonlinear equations
Profitability
value added