• 297 Citations
  • 8 h-Index
1988 …2019

Research output per year

If you made any changes in Pure these will be visible here soon.

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output

  • 297 Citations
  • 8 h-Index
  • 14 Article

Examining end users’ ability to select business services: A conceptual framework and an empirical study

Vitharana, P. & Basu, A., Jan 1 2019, (Accepted/In press) In : Information and Management. 103241.

Research output: Contribution to journalArticle

  • Value Co-Creation: Factors Affecting Discretionary Effort Exertion

    Aggarwal, P. & Basu, A., Oct 1 2014, In : Services Marketing Quarterly. 35, 4, p. 321-336 16 p.

    Research output: Contribution to journalArticle

  • 4 Scopus citations

    Pricing of experience products under consumer heterogeneity

    Adhikari, A., Basu, A. & Raj, S., Jun 2013, In : International Journal of Hospitality Management. 33, 1, p. 6-18 13 p.

    Research output: Contribution to journalArticle

  • 17 Scopus citations

    Impact of customer knowledge heterogeneity on bundling strategy

    Basu, A. & Vitharana, P., Jul 2009, In : Marketing Science. 28, 4, p. 792-801 10 p.

    Research output: Contribution to journalArticle

  • 18 Scopus citations