• 54 Citations
20132018

Research output per year

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Research Output

  • 54 Citations
  • 5 Article
  • 2 Conference contribution
2018

Marketing your university on social media: a content analysis of Facebook post types and formats

Peruta, A. & Shields, A. B., Feb 23 2018, (Accepted/In press) In : Journal of Marketing for Higher Education. p. 1-17 17 p.

Research output: Contribution to journalArticle

12 Scopus citations

Social media and the university decision. Do prospective students really care?

Shields, A. B. & Peruta, A., Jan 1 2018, (Accepted/In press) In : Journal of Marketing for Higher Education.

Research output: Contribution to journalArticle

3 Scopus citations
2017

Look Who's talking to our kids: Representations of race and gender in TV commercials on Nickelodeon

Peruta, A. & Powers, J., Jan 1 2017, In : International Journal of Communication. 11, p. 1133-1148 16 p.

Research output: Contribution to journalArticle

2 Scopus citations

Tweeting in higher education: How today's top US Universities Use 140 Characters

Peruta, A. & Shields, A., 2017, Proceedings of the 4th European Conference on Social Media, ECSM 2017. Academic Conferences and Publishing International Limited, p. 445-447 3 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2016

Social media in higher education: understanding how colleges and universities use Facebook

Peruta, A. & Shields, A. B., Jul 29 2016, (Accepted/In press) In : Journal of Marketing for Higher Education. p. 1-13 13 p.

Research output: Contribution to journalArticle

32 Scopus citations
2013

Social media and the transformation of brand communication

Ryan, W., Peruta, A. & Chouman, S., 2013, Proceedings of the 17th International Academic MindTrek Conference: "Making Sense of Converging Media", MindTrek 2013. Association for Computing Machinery, p. 146-153 8 p. (Proceedings of the 17th International Academic MindTrek Conference: "Making Sense of Converging Media", MindTrek 2013).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2 Scopus citations

Social media branding strategies for higher education: Comparing Facebook pages and Web sites

Peruta, A., Ryan, W. & Engelsman, R., 2013, In : International Journal of Technology, Knowledge and Society. 9, 1, p. 11-23 13 p.

Research output: Contribution to journalArticle

3 Scopus citations