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Research Output 2013 2018

  • 28 Citations
  • 4 Article
  • 2 Conference contribution
  • 1 Chapter
2018
4 Citations (Scopus)

Marketing your university on social media: a content analysis of Facebook post types and formats

Peruta, A. & Shields, A. B., Feb 23 2018, (Accepted/In press) In : Journal of Marketing for Higher Education. p. 1-17 17 p.

Research output: Contribution to journalArticle

facebook
social media
content analysis
marketing
university

Social media and the university decision. Do prospective students really care?

Shields, A. B. & Peruta, A., Jan 1 2018, (Accepted/In press) In : Journal of Marketing for Higher Education.

Research output: Contribution to journalArticle

social media
university
student
Social media
school education
2017
1 Citation (Scopus)

Look Who's talking to our kids: Representations of race and gender in TV commercials on Nickelodeon

Peruta, A. & Powers, J., Jan 1 2017, In : International Journal of Communication. 11, p. 1133-1148 16 p.

Research output: Contribution to journalArticle

Television
Cables
Lead
television commercials
children's program

Tweeting in higher education: How today's top US Universities Use 140 Characters

Peruta, A. & Shields, A., 2017, Proceedings of the 4th European Conference on Social Media, ECSM 2017. Academic Conferences and Publishing International Limited, p. 445-447 3 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Education
Students
2016
18 Citations (Scopus)

Social media in higher education: understanding how colleges and universities use Facebook

Peruta, A. & Shields, A. B., Jul 29 2016, (Accepted/In press) In : Journal of Marketing for Higher Education. p. 1-13 13 p.

Research output: Contribution to journalArticle

facebook
social media
university
education
school
2013
2 Citations (Scopus)

Social media and the transformation of brand communication

Ryan, W., Peruta, A. & Chouman, S., 2013, Proceedings of the 17th International Academic MindTrek Conference: "Making Sense of Converging Media", MindTrek 2013. p. 146-153 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Fans
Communication
3 Citations (Scopus)

Social media branding strategies for higher education: Comparing Facebook pages and Web sites

Peruta, A., Ryan, W. & Engelsman, R., 2013, International Journal of Technology, Knowledge and Society. 1 ed. Common Ground Publishing, Vol. 9. p. 11-23 13 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

facebook
social media
Websites
Education
Students