• 54 Citations
20132018

Research output per year

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Research Output

  • 54 Citations
  • 5 Article
  • 2 Conference contribution

Marketing your university on social media: a content analysis of Facebook post types and formats

Peruta, A. & Shields, A. B., Feb 23 2018, (Accepted/In press) In : Journal of Marketing for Higher Education. p. 1-17 17 p.

Research output: Contribution to journalArticle

  • 12 Scopus citations

    Social media and the university decision. Do prospective students really care?

    Shields, A. B. & Peruta, A., Jan 1 2018, (Accepted/In press) In : Journal of Marketing for Higher Education.

    Research output: Contribution to journalArticle

  • 3 Scopus citations

    Look Who's talking to our kids: Representations of race and gender in TV commercials on Nickelodeon

    Peruta, A. & Powers, J., Jan 1 2017, In : International Journal of Communication. 11, p. 1133-1148 16 p.

    Research output: Contribution to journalArticle

  • 2 Scopus citations

    Tweeting in higher education: How today's top US Universities Use 140 Characters

    Peruta, A. & Shields, A., 2017, Proceedings of the 4th European Conference on Social Media, ECSM 2017. Academic Conferences and Publishing International Limited, p. 445-447 3 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

  • Social media in higher education: understanding how colleges and universities use Facebook

    Peruta, A. & Shields, A. B., Jul 29 2016, (Accepted/In press) In : Journal of Marketing for Higher Education. p. 1-13 13 p.

    Research output: Contribution to journalArticle

  • 32 Scopus citations