Research output per year
Research output per year
Personal profile
Research Interests
- communicate with their constituents"
- social media
- branding
- higher education
- marketing
- campus community
- digital
- how colleges and universities use digital and social media to recruit prospective students
- build alumni community
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Dive into the research topics where Adam Peruta is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Network
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Marketing your university on social media: a content analysis of Facebook post types and formats
Peruta, A. & Shields, A. B., Jul 3 2018, In: Journal of Marketing for Higher Education. 28, 2, p. 175-191 17 p.Research output: Contribution to journal › Article › peer-review
38 Scopus citations -
Social media and the university decision. Do prospective students really care?
Shields, A. B. & Peruta, A., Jan 1 2018, (Accepted/In press) In: Journal of Marketing for Higher Education.Research output: Contribution to journal › Article › peer-review
20 Scopus citations -
Look Who's talking to our kids: Representations of race and gender in TV commercials on Nickelodeon
Peruta, A. & Powers, J., 2017, In: International Journal of Communication. 11, p. 1133-1148 16 p.Research output: Contribution to journal › Article › peer-review
8 Scopus citations -
Tweeting in higher education: How today's top US Universities Use 140 Characters
Peruta, A. & Shields, A., 2017, Proceedings of the 4th European Conference on Social Media, ECSM 2017. Academic Conferences and Publishing International Limited, p. 445-447 3 p.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
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Social media in higher education: understanding how colleges and universities use Facebook
Peruta, A. & Shields, A. B., Jul 29 2016, (Accepted/In press) In: Journal of Marketing for Higher Education. p. 1-13 13 p.Research output: Contribution to journal › Article › peer-review
75 Scopus citations
Press and Media
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THE 61% PROJECT WINS ONLINE JOURNALISM AWARD
10/20/21
1 item of Media coverage
Press/Media: Expert Comment
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MEDIA AND TECH THOUGHT LEADER JOINS NEWHOUSE AS PROFESSOR OF ADVANCED MEDIA IN RESIDENCE
10/6/21
1 item of Media coverage
Press/Media: Expert Comment
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'Hello Syracuse!' Invites Residents To Build A Better Connection To Each Other, City
Jennifer Stromer-Galley & Adam Peruta
8/8/19
1 item of Media coverage
Press/Media: Expert Comment
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TAKE THE 'CUSE CHALLENGE AND HANG OUT WITH PETE SALA
10/24/18
1 item of Media coverage
Press/Media: Expert Comment