Research output per year
Research output per year
Personal profile
Research Interests
- communicate with their constituents"
- social media
- branding
- higher education
- marketing
- campus community
- digital
- how colleges and universities use digital and social media to recruit prospective students
- build alumni community
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Dive into the research topics where Adam Peruta is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
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Marketing your university on social media: a content analysis of Facebook post types and formats
Peruta, A. & Shields, A. B., Jul 3 2018, In: Journal of Marketing for Higher Education. 28, 2, p. 175-191 17 p.Research output: Contribution to journal › Article › peer-review
56 Scopus citations -
Social media and the university decision. Do prospective students really care?
Shields, A. B. & Peruta, A., Jan 1 2018, (Accepted/In press) In: Journal of Marketing for Higher Education.Research output: Contribution to journal › Article › peer-review
27 Scopus citations -
Look Who's talking to our kids: Representations of race and gender in TV commercials on Nickelodeon
Peruta, A. & Powers, J., 2017, In: International Journal of Communication. 11, p. 1133-1148 16 p.Research output: Contribution to journal › Article › peer-review
12 Scopus citations -
Tweeting in higher education: How today's top US Universities Use 140 Characters
Peruta, A. & Shields, A., 2017, Proceedings of the 4th European Conference on Social Media, ECSM 2017. Academic Conferences and Publishing International Limited, p. 445-447 3 p.Research output: Chapter in Book/Entry/Poem › Conference contribution
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Social media in higher education: understanding how colleges and universities use Facebook
Peruta, A. & Shields, A. B., Jul 29 2016, (Accepted/In press) In: Journal of Marketing for Higher Education. p. 1-13 13 p.Research output: Contribution to journal › Article › peer-review
101 Scopus citations
Press and Media
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PROFESSORS HONORED WITH PRESTIGIOUS MEREDITH AND TEACHING RECOGNITION AWARDS
Timothy Michael Korter, Matthew Cleary, Alexander McKelvie, Adam Peruta, Lois Agnew & Brice Nordquist
4/19/18
1 item of Media coverage
Press/Media: Expert Comment
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Step Back From Technology With A Digital Detox
10/25/16
1 Media contribution
Press/Media: Expert Comment