Comscore Television Viewing Data Helps Predict Advertising Audience Decline; New research utilizes artificial neural networks, harnesses Comscore's massive television viewing database to quantitatively assess influencing factors affecting ad avoidance

Beth Egan

S.I. Newhouse School of Public Communications

Press/Media: Expert Comment

Period	Jan 16 2020

Media coverage

32

Media coverage

Title	Comscore Television Viewing Data Helps Predict Advertising Audience Decline; New research utilizes artificial neural networks, harnesses Comscore's massive television viewing database to quantitatively assess influencing factors affecting ad avoidance
Media name/outlet	PR Newswire
Country/Territory	United States
Date	1/16/20
Persons	Beth Egan

Title	COMSCORE : Television Viewing Data Helps Predict Advertising Audience Decline
Media name/outlet	MarketScreener.com
Country/Territory	United States
Date	1/16/20
URL	https://www.marketscreener.com/COMSCORE-INC-55451/news/Comscore-Television-Viewing-Data-Helps-Predict-Advertising-Audience-Decline-29849397/
Persons	Beth Egan

Title Comscore Television Viewing Data Helps Predict...
Media name/outlet ADVFN Deutschland
Country/Territory Germany
Date 1/16/20
URL https://de.advfn.com/p.php?pid=nmona&article=81545699
Persons Beth Egan

Title	$SCOR Comscore Television Viewing Data Helps Predict Advertising Audience Decline
Media name/outlet	OTC Dynamics
Country/Territory	Canada
Date	1/16/20
URL	https://www.otcdynamics.com/scor-comscore-television-viewing-data-helps-predict-advertising-audience-decline/
Persons	Beth Egan

Title	Comscore Television Viewing Data Helps Predict Advertising Audience Decline
Media name/outlet	PR Newswire
Country/Territory	United States
Date	1/16/20
URL	https://www.prnewswire.com/news-releases/comscore-television-viewing-data-helps-predict-advertising-audience-decline-300988527.html
Persons	Beth Egan

Title	Comscore Television Viewing Data Helps Predict Advertising Audience Decline
Media name/outlet	Morningstar.com
Country/Territory	United States
Date	1/16/20
URL	https://www.morningstar.com/news/pr-newswire/20200116sf92682/comscore-television-viewing-data-helps-predict-advertising-audience-decline
Persons	Beth Egan

Title	Comscore Television Viewing Data Helps Predict Advertising Audience Decline
Media name/outlet	Finanzen.net
Country/Territory	Germany
Date	1/16/20
URL	https://www.finanzen.net/nachricht/aktien/comscore-television-viewing-data-helps-predict-advertising-audience-decline-8405491
Persons	Beth Egan

Title	Comscore Television Viewing Data Helps Predict Advertising Audience Decline
Media name/outlet	Stockwatch
Country/Territory	Canada
Date	1/16/20
URL	www.stockwatch.com/News/Item?bid=U-prSF92682-U%3aSCOR-20200116&symbol=SCOR&region=U
Persons	Beth Egan

Title	Comscore Television Viewing Data Helps Predict Advertising Audience Decline
Media name/outlet	Finanzen.ch
Country/Territory	Switzerland
Date	1/16/20
URL	https://www.finanzen.ch/nachrichten/aktien/comscore-television-viewing-data-helps-predict-advertising-audience-decline-1028824490
Persons	Beth Egan

Title	Comscore Television Viewing Data Helps Predict Advertising Audience Decline
Media name/outlet	Market Newsdesk
Country/Territory	United States
Date	1/16/20
URL	www.marketnewsdesk.com/?p=197688
Persons	Beth Egan

Title	Comscore Television Viewing Data Helps Predict Advertising Audience Decline
Media name/outlet	Markets Business Insider
Country/Territory	United States
Date	1/16/20
URL	www.quotenet.com/news/stocks/comscore-television-viewing-data-helps-predict-advertising-audience-decline-1028824490
Persons	Beth Egan

Title	Comscore Television Viewing Data Helps Predict Advertising Audience Decline
Media name/outlet	Ariva.de
Country/Territory	Germany
Date	1/16/20
URL	www.ariva.de/news/comscore-television-viewing-data-helps-predict-advertising-8105116
Persons	Beth Egan

Title	Comscore Television Viewing Data Helps Predict Advertising Audience Decline
Media name/outlet	TickerTech.com
Country/Territory	United States
Date	1/16/20
URL	www.tickertech.com/cgi/?a=news&ticker=a&w=&story=202001202001161437PR_NEWS_USPR_____SF92682
Persons	Beth Egan

Title	Comscore Television Viewing Data Helps Predict Advertising Audience Decline
Media name/outlet	ProfitQuotes.com
Country/Territory	United States
Date	1/16/20
URL	www.profitquotes.com/cgi/?a=news&ticker=a&w=&story=202001202001161437PR_NEWS_USPR_____SF92682
Persons	Beth Egan

Title	Comscore Television Viewing Data Helps Predict Advertising Audience Decline
Media name/outlet	Spoke.com
Country/Territory	United States
Date	1/16/20
URL	www.spoke.com/press_releases/5e20c405343327130601c6a2
Persons	Beth Egan

Title Comscore Television Viewing Data Helps Predict Advertising Audience Decline
Media name/outlet Jotup
Country/Territory United States
Date 1/16/20
URL https://jotup.co/node/625242
Persons Beth Egan

Title	Comscore Television Viewing Data Helps Predict Advertising Audience Decline
Media name/outlet	Nasdaq
Country/Territory	United States
Date	1/16/20
URL	https://www.nasdaq.com/press-release/comscore-television-viewing-data-helps-predict-advertising-audience-decline-2020-01
Persons	Beth Egan

Title Comscore Television Viewing Data Helps Predict Advertising Audience Decline
Media name/outlet The Breeze: James Madison University
Country/Territory United States
Date 1/16/20
Persons Beth Egan

Title	Comscore Television Viewing Data Helps Predict Advertising Audience Decline
Media name/outlet	KPVI
Country/Territory	United States
Date	1/16/20
URL	https://www.kpvi.com/news/national_news/comscore-television-viewing-data-helps-predict-advertising-audience-decline/article_f39b34cb-ee35-5b58-9295-90d422dbf393.html
Persons	Beth Egan

Title	Comscore Television Viewing Data Helps Predict Advertising Audience Decline
Media name/outlet	Breeze, James Madison University
Country/Territory	United States
Date	1/16/20
URL	https://www.breezejmu.org/news/state/comscore-television-viewing-data-helps-predict-advertising-audience-decline/article_645654f2-99a0-5135-b580-1f8c8b9ace1c.html
Persons	Beth Egan

Title	Comscore Television Viewing Data Helps Predict Advertising Audience Decline
Media name/outlet	Inside Nova
Country/Territory	United States
Date	1/16/20
URL	https://www.insidenova.com/news/state/comscore-television-viewing-data-helps-predict-advertising-audience-decline/article_3fdfba8e-01f3-5e43-87a6-db3c4c384e36.html
Persons	Beth Egan

Title	Comscore Television Viewing Data Helps Predict Advertising Audience Decline
Media name/outlet	WFMZ-TV Online
Country/Territory	United States
Date	1/16/20
URL	https://www.wfmz.com/news/pr_newswire/pr_newswire_entertainment/comscore-television-viewing-data-helps-predict-advertising-audience-decline/article_36e82fd6-bb59-5816-b9c9-2a661b3a90d3.html
Persons	Beth Egan

Title	Comscore Television Viewing Data Helps Predict Advertising Audience Decline
Media name/outlet	KAKE TV
Country/Territory	United States
Date	1/16/20
URL	www.kake.com/story/41574572/comscore-television-viewing-data-helps-predict-advertising-audience-decline
Persons	Beth Egan

Title	Comscore Television Viewing Data Helps Predict Advertising Audience Decline
Media name/outlet	Tulsa CW
Country/Territory	United States
Date	1/16/20
URL	www.tulsacw.com/story/41574572/comscore-television-viewing-data-helps-predict-advertising-audience-decline
Persons	Beth Egan

Title	Comscore Television Viewing Data Helps Predict Advertising Audience Decline
Media name/outlet	FOX21 Delmarva
Country/Territory	United States
Date	1/16/20
URL	www.fox21delmarva.com/story/41574572/comscore-television-viewing-data-helps-predict-advertising-audience-decline
Persons	Beth Egan

Title	Comscore Television Viewing Data Helps Predict Advertising Audience Decline
Media name/outlet	NBC 2
Country/Territory	United States
Date	1/16/20
URL	www.nbc-2.com/story/41574572/comscore-television-viewing-data-helps-predict-advertising-audience-decline
Persons	Beth Egan

Title	Comscore Television Viewing Data Helps Predict Advertising Audience Decline
Media name/outlet	WZVN-TV
Country/Territory	United States
Date	1/16/20
URL	www.abc-7.com/story/41574572/comscore-television-viewing-data-helps-predict-advertising-audience-decline
Persons	Beth Egan

Title	Comscore Television Viewing Data Helps Predict Advertising Audience Decline
Media name/outlet	Erie News Now
Country/Territory	United States
Date	1/16/20
URL	www.erienewsnow.com/story/41574572/comscore-television-viewing-data-helps-predict-advertising-audience-decline
Persons	Beth Egan

Title	Comscore Television Viewing Data Helps Predict Advertising Audience Decline
Media name/outlet	Channel 8 Eyewitness News
Country/Territory	United States
Date	1/16/20
URL	www.klkntv.com/story/41574572/comscore-television-viewing-data-helps-predict-advertising-audience-decline
Persons	Beth Egan

Title	Comscore Television Viewing Data Helps Predict Advertising Audience Decline
Media name/outlet	WICZ
Country/Territory	United States
Date	1/16/20
URL	www.wicz.com/story/41574572/comscore-television-viewing-data-helps-predict-advertising-audience-decline
Persons	Beth Egan

Title	Comscore Television Viewing Data Helps Predict Advertising Audience Decline
Media name/outlet	VB Profiles
Country/Territory	United States
Date	1/16/20
URL	https://www.vbprofiles.com/press_releases/5e20bfdc949049112cfb982e
Persons	Beth Egan

Title	Comscore Television Viewing Data Helps Predict Advertising Audience Decline
Media name/outlet	Central Charts
Country/Territory	France
Date	1/16/20
URL	https://www.centralcharts.com/en/news/2462765-comscore-television-viewing-data-helps-predict-advertising-audience-decline
Persons	Beth Egan