Comscore Television Viewing Data Helps Predict Advertising Audience Decline; New research utilizes artificial neural networks, harnesses Comscore's massive television viewing database to quantitatively assess influencing factors affecting ad avoidance

Press/Media: Expert Comment

PeriodJan 16 2020

Media coverage

5

Media coverage

  • TitleComscore Television Viewing Data Helps Predict Advertising Audience Decline; New research utilizes artificial neural networks, harnesses Comscore's massive television viewing database to quantitatively assess influencing factors affecting ad avoidance
    Media name/outletPR Newswire
    CountryUnited States
    Date1/16/20
    PersonsBeth Egan
  • TitleCOMSCORE : Television Viewing Data Helps Predict Advertising Audience Decline
    Media name/outletMarketScreener.com
    CountryUnited States
    Date1/16/20
    URLct.moreover.com/?a=41153899053&p=1gw&v=1&x=pd0Ai8y-i_W1N2Z7zPm97g
    PersonsBeth Egan
  • TitleComscore Television Viewing Data Helps Predict...
    Media name/outletADVFN Deutschland
    CountryGermany
    Date1/16/20
    URLct.moreover.com/?a=41153893461&p=1gw&v=1&x=reagdwy5wpDjECbY230D6Q
    PersonsBeth Egan
  • Title$SCOR Comscore Television Viewing Data Helps Predict Advertising Audience Decline
    Media name/outletOTC Dynamics
    CountryCanada
    Date1/16/20
    URLct.moreover.com/?a=41154088321&p=1gw&v=1&x=twuZ2rkrw2UV-psL9h_Ipg
    PersonsBeth Egan
  • TitleComscore Television Viewing Data Helps Predict Advertising Audience Decline; New research utilizes artificial neural networks, harnesses Comscore's massive television viewing database to quantitatively assess influencing factors affecting ad avoidance
    Media name/outletPR Newswire
    CountryUnited States
    Date1/16/20
    PersonsBeth Egan